Director of Sales & Marketing Island H2O

NDM Hospitality Services•Kissimmee, FL

13d•Onsite

About The Position

NDM Hospitality Services is seeking a strategic, results-oriented Director of Sales & Marketing to lead the commercial growth of Island H2O Water Park in Kissimmee, Florida. This executive leadership role oversees the park’s sales, marketing, revenue strategy, digital marketing, e-commerce, public relations, group and tourism sales, partnerships and sponsorships, CRM and loyalty marketing, brand strategy, and community relations. Reporting directly to executive leadership, the Director serves as the park’s chief commercial strategist, responsible for increasing attendance, revenue, market share, guest acquisition and retention, and brand awareness. The Director will develop and execute annual and long-range commercial strategies, lead sales and integrated marketing efforts, optimize digital commerce and revenue, and build strategic relationships with tourism and business partners. The role also includes leading and developing a high-performing team, managing departmental planning and multi-million-dollar budgets, monitoring performance and financial results, and presenting recommendations to senior leadership. Success is measured through indicators including attendance and revenue growth, season pass sales and renewals, ticket yield, per-capita spending, sponsorship and group sales revenue, digital revenue, marketing ROI, customer acquisition cost, customer lifetime value, market share, brand awareness, and customer retention. The position calls for a leader with progressive sales and marketing experience, a record of revenue growth, team leadership experience, and expertise in digital marketing, customer acquisition, budgeting, forecasting, and performance reporting. The preferred background includes attractions, theme parks, water parks, resorts, hospitality, entertainment, tourism, destination marketing, revenue management, sponsorship sales, partnerships, and CRM or marketing automation.

Requirements

Bachelor’s degree in Marketing, Business Administration, Hospitality Management, Tourism, Communications, or a related field.
At least 8 years of progressive sales and marketing experience.
At least 5 years of leadership experience managing teams and commercial functions.
Proven history of driving revenue growth and business expansion.
Experience developing and managing budgets, forecasts, and performance reporting.
Strong expertise in digital marketing and modern customer acquisition strategies.
Excellent leadership, communication, negotiation, and presentation skills.
Advanced skills in Microsoft Office and business analytics tools.

Nice To Haves

Experience in attractions, theme parks, water parks, resorts, hospitality, entertainment, tourism, or destination marketing organizations.
Revenue management experience.
Partnership and sponsorship sales experience.
Experience with CRM and marketing automation platforms.
Established network in hospitality, travel, tourism, entertainment, or attractions industries.

Responsibilities

Lead development and execution of annual and long-range commercial growth strategies.
Own attendance, revenue, market-share growth, and commercial performance objectives.
Develop revenue optimization strategies across domestic and international market segments.
Drive season pass sales, admissions revenue, group business, and ancillary spending.
Partner with Operations and Finance to increase guest spending and profitability.
Evaluate market trends, consumer behavior, and competitive positioning to identify growth opportunities.
Monitor sales performance, forecasts, budgets, and commercial KPIs; present results and recommendations to executive leadership.
Develop and execute sales plans for group, corporate, youth, school, and tour operator business.
Build relationships with hotels, resorts, destination marketing organizations, convention and visitors bureaus, travel agencies, tour operators, and local businesses.
Identify and secure partnerships that increase visitation and revenue; lead sponsorship development.
Negotiate contracts, promotions, strategic alliances, and commercial agreements.
Establish sales targets, territory plans, and performance goals across B2B channels.
Lead integrated marketing across digital, social, traditional, influencer, public relations, and experiential channels.
Own brand positioning and long-term brand strategy; develop annual marketing plans and promotional calendars.
Build awareness in Florida and key feeder markets; oversee advertising, creative development, content production, and media planning.
Direct agency relationships and media-buying initiatives.
Lead public relations, media outreach, press events, influencer engagement, and community relations; maintain brand consistency across guest touchpoints.
Drive online ticket sales and digital revenue; lead SEO, SEM, paid social, display advertising, retargeting, and digital acquisition.
Optimize website performance, user experience, mobile functionality, and conversion rates.
Use analytics and attribution modeling to guide marketing investment and improve full-funnel marketing performance.
Manage CRM, email marketing, automation, and customer lifecycle initiatives; develop personalized campaigns to increase repeat visitation and lifetime value.
Analyze attendance trends, booking patterns, purchasing behavior, and demand forecasts; evaluate competitive pricing and market positioning.
Develop segmentation strategies, performance dashboards, and reporting tools to guide decisions.
Collaborate with Finance and Operations to improve yield, capacity utilization, and per-capita spending.
Recruit, develop, coach, and retain a high-performing sales and marketing team; establish goals, KPIs, development plans, mentoring, and succession planning.
Promote accountability, collaboration, innovation, and performance excellence.
Partner with Operations, Finance, Guest Experience, Food & Beverage, Retail, and executive teams.
Lead departmental planning, budget development, and resource allocation.
Manage multi-million-dollar sales and marketing budgets and allocate resources to maximize ROI.
Monitor revenue forecasts, sales pipelines, marketing effectiveness, and profitability; deliver measurable growth across commercial revenue channels.
Present business performance, financial results, and strategic recommendations to senior leadership.