Marketing Specialist Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company.
• Proven experience launching and managing customer marketing programs focused on retention and expansion.
• Ability to balance customer empathy with business priorities when managing advocacy requests.
• Strong storytelling, writing, and customer communication skills.
• Strong organizational skills and attention to detail across systems, timelines, and customer touchpoints.
• Experience establishing, building, and managing strong customer relationships.
• Familiarity with review platforms such as G2 and Gartner Peer Insights, customer engagement tools such as Peerbound, and project management solutions such as Asana.
• Strong project management skills and ability to manage multiple initiatives end to end.
• Experience interviewing customers and contributing to written customer stories or case studies.
• Proven track record of growing and managing an online customer community.
• Familiarity with WordPress and video hosting platforms such as Wistia.

Nice To Haves

• Experience managing a customer reference program.
• Experience in industries with physical operations, such as transportation and logistics, field service, or construction.

Responsibilities

• Execute customer marketing campaigns that support adoption, retention, renewals, and expansion.
• Manage customer communications across key lifecycle moments in partnership with Customer Success, Sales, Product, and Marketing.
• Coordinate with internal teams to ensure advocacy assets are discoverable, current, and actively used.
• Maintain campaign calendars, trackers, and workflows for consistent execution.
• Design how customers are activated across references, storytelling, events, campaigns, media interviews, and other go-to-market initiatives.
• Identify and recruit customers for advocacy opportunities and strengthen long-term relationships with champions.
• Evangelize the value of customer advocacy internally, including communicating advocacy contributions to executive-level audiences.
• Produce and manage customer testimonials, case studies, customer spotlights, and reference stories.
• Build and maintain an organized repository of customer proof points for Sales and Marketing.
• Develop and execute strategies to drive participation, peer-to-peer connection, and growth in the customer community.
• Run community discussions, recognition programs, and events for community members.
• Synthesize community feedback and sentiment into actionable product and messaging insights for cross-functional teams.
• Manage day-to-day presence on review platforms such as G2, TrustRadius, Capterra, and Gartner Peer Insights.
• Run review-generation campaigns, including customer targeting, outreach, and follow-up.
• Track review performance and trends, and escalate insights, risks, or opportunities as needed.
• Coordinate internal responses and actions related to customer feedback.
• Support customer-facing events such as webinars, media interviews, and speaking opportunities.
• Activate customer advocates for product launches, campaigns, and field marketing initiatives.
• Fulfill and track customer reference requests across Sales and build an advocate network that supports high-value deal conversions.
• Build and maintain an advocate pipeline using signals from Customer Success, Sales, NPS, product usage, events, and community activity.
• Track and report advocacy participation, community engagement, review momentum, and asset utilization.
• Use data and customer insights to improve processes, messaging, and program effectiveness.
• Manage program timelines, logistics, follow-ups, and asset delivery.
• Coordinate customer outreach, scheduling, approvals, and consent for testimonials, case studies, and advocacy activities.
• Maintain clean documentation, trackers, and systems so advocacy efforts are organized, up to date, and easy to activate.
• Ensure customer-facing experiences, from outreach through delivery, are polished, timely, and positive.

Benefits

• Health, pharmacy, optical, and dental care benefits.
• Paid time off and sick time off.
• Short-term and long-term disability coverage.
• Life insurance.
• 401(k) contribution, subject to eligibility requirements.
• Restricted stock units may be included in total compensation for certain roles.