Digital Marketing & Ecommerce Specialist

Premier Staffing Solution•Cold Spring, KY

2d•Onsite

About The Position

The Digital Marketing & Ecommerce Specialist is a hands-on role responsible for executing, managing, and optimizing digital marketing initiatives across multiple brands and platforms. The specialist works closely with marketing leadership to implement strategies, analyze campaign performance, and identify opportunities to increase brand visibility, customer engagement, and online conversions. The position balances creative content development with data-driven decision-making. Responsibilities span paid digital advertising, ecommerce and website optimization, email marketing, social media, content development, brand management, and marketing analytics. The specialist manages campaigns and digital content, monitors performance, and recommends improvements to marketing leadership. This is an on-site position in Cold Spring, Kentucky.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
3–5 years of hands-on digital marketing experience, preferably with direct responsibility for campaign execution.
Proven experience managing Google Ads, PPC campaigns, and paid digital advertising.
Working knowledge of Google Analytics 4, Google Search Console, and Google Merchant Center.
Experience with paid social media advertising, retargeting, and audience development.
Familiarity with ecommerce platforms such as Shopify and website conversion optimization.
Experience managing email marketing campaigns, contact segmentation, and automated marketing communications.
Strong understanding of SEO, keyword research, and content optimization.
Excellent written communication and content development skills.
Ability to analyze marketing data and translate findings into actionable recommendations.
Strong organizational skills and ability to manage multiple projects and deadlines.
Self-motivated and resourceful, with the ability to work independently within a collaborative team.

Nice To Haves

Google Ads, Google Analytics, or related digital marketing certifications are a plus.

Responsibilities

Manage and optimize paid digital advertising campaigns, including Google Ads, PPC, display advertising, retargeting, and paid social media.
Execute campaigns across Google, LinkedIn, Reddit, and other relevant digital channels.
Develop campaign strategies covering keywords, audience targeting, budgets, and creative assets.
Monitor campaign performance and adjust targeting, messaging, and advertising spend to maximize results.
Conduct keyword, audience, and competitor research to identify growth opportunities.
Provide recommendations to marketing leadership based on campaign analytics and performance.
Maintain and update website content, product information, imagery, and promotional materials.
Support ecommerce initiatives to increase qualified website traffic, customer acquisition, and conversions.
Create and optimize campaign landing pages and assist with basic website development.
Collaborate with internal teams to improve website merchandising, product visibility, and customer experience.
Implement SEO strategies to improve organic search rankings and product discoverability.
Support Google Merchant Center, product feeds, and Shopping campaigns.
Analyze website performance and recommend improvements to user engagement and conversion rates.
Develop and execute email campaigns, including newsletters, product announcements, promotions, and automated communications.
Manage email contact lists, audience segmentation, and targeted messaging.
Write email content, subject lines, and calls to action.
Maintain social media content calendars and publish content on platforms such as LinkedIn, Facebook, and Instagram.
Develop content highlighting products, services, customer success stories, and organizational capabilities.
Conduct A/B testing to improve campaign effectiveness.
Track email and social media performance, including engagement, click-through rates, conversions, and lead generation.
Create and update website copy, blog posts, email campaigns, social media posts, landing pages, and advertising materials.
Translate technical or product-related information into engaging, customer-friendly messaging.
Repurpose content across digital platforms to maximize reach and consistency.
Maintain consistent brand messaging across marketing channels.
Use AI and other digital tools to improve content creation efficiency while maintaining accuracy and brand standards.
Ensure marketing communications comply with applicable privacy and email marketing regulations.
Monitor digital marketing performance using GA4, Google Search Console, advertising dashboards, and ecommerce reporting tools.
Track and report KPIs related to website traffic, campaign effectiveness, customer engagement, and conversions.
Identify marketing trends, improvement opportunities, and underperforming campaigns.
Recommend actionable strategies to improve overall digital marketing performance.