Digital Marketing & Ecommerce Specialist

Premier Staffing Solution • Cold Spring, KY

2d • Onsite

About The Position

The Digital Marketing & Ecommerce Specialist manages and executes digital marketing campaigns across multiple channels, analyzes performance data, and identifies opportunities to improve marketing effectiveness. The role is an on-site opportunity in Cold Spring, Kentucky. The successful candidate is a creative and analytical professional who takes ownership of projects and works effectively in a fast-paced environment, both independently and collaboratively.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 3–5 years of hands-on digital marketing experience, preferably with direct responsibility for campaign execution.
• Proven experience managing Google Ads, PPC campaigns, and paid digital advertising.
• Working knowledge of Google Analytics 4, Google Search Console, and Google Merchant Center.
• Experience with paid social media advertising, retargeting, and audience development.
• Familiarity with ecommerce platforms such as Shopify and website conversion optimization.
• Experience managing email marketing campaigns, contact segmentation, and automated marketing communications.
• Strong understanding of SEO, keyword research, and content optimization.
• Excellent written communication and content development skills.
• Ability to analyze marketing data and translate findings into actionable recommendations.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Self-motivated and resourceful, with the ability to work independently within a collaborative team.

Nice To Haves

• Google Ads, Google Analytics, or related digital marketing certifications.

Responsibilities

• Manage and execute Google Ads, PPC, and other paid digital advertising campaigns.
• Manage paid social media advertising, retargeting, and audience development.
• Work with ecommerce platforms such as Shopify and support website conversion optimization.
• Manage email marketing campaigns, contact segmentation, and automated marketing communications.
• Apply SEO, keyword research, and content optimization practices.
• Analyze marketing data and turn findings into actionable recommendations.
• Manage multiple digital channels, projects, and deadlines while identifying opportunities to improve marketing effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level