eCommerce Digital Marketing Specialist

Wurth USA • Ramsey, NJ

2d • Onsite

About The Position

The eCommerce Marketing Specialist plays a key role in shaping Würth USA’s digital presence. The position combines digital marketing, product content optimization, SEO/SEM strategy, and creative production. The specialist manages product listings, online campaigns, and site performance, collaborating with marketing, IT, product management, and sales teams. Occasional sales ride-alongs provide firsthand insight into customer needs and industry trends.

The role is based at 93 Grant St, Ramsey, NJ 07446, and is full-time, Monday through Friday, approximately 8:00 AM–5:00 PM ET. The starting annual salary is $75,000. It is a direct-hire position; agencies, third parties, and contracts are not accepted.

Requirements

• Bachelor’s degree in marketing, communications, or equivalent experience.
• 3–5 years of experience in eCommerce, digital marketing, or product content management.
• Proficiency in HubSpot, Google Ads, Google Analytics, and SEO/SEM tools.
• Strong writing and communication skills.
• Understanding of SEO best practices, including HTML, CSS, and site structure.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere.
• Analytical mindset and data-driven decision-making.

Nice To Haves

• Experience with PIM systems.
• Video editing and photography experience.
• Familiarity with SAP Hybris.

Responsibilities

• Manage online sales operations and strategies to increase traffic, conversions, and revenue.
• Oversee eCommerce operations, including product listings, descriptions, images, and pricing.
• Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
• Coordinate with supply chain, merchandising, and fulfillment teams.
• Collaborate with customer service to improve post-purchase support.
• Optimize and maintain product content for clarity, engagement, and SEO.
• Write keyword-rich titles, descriptions, and metadata.
• Use Adobe Photoshop for product imagery.
• Manage and improve local SEO, including Google My Business, citations, and listings.
• Monitor algorithm updates and SEO trends.
• Develop product hierarchy, taxonomy, and attributes.
• Plan, execute, and optimize PPC/SEM campaigns, including Google Ads and Bing Ads.
• Develop ad copy and landing pages.
• Use Google Analytics, SEMrush, and similar tools; test and iterate to improve ROI.
• Use Constant Contact and BigCommerce to run automated email campaigns and workflows.
• Maintain list hygiene and compliance with CAN-SPAM and GDPR.
• Produce analytics dashboards and performance reports.
• Align campaigns with customer journey touchpoints.
• Design and produce print and digital collateral, such as flyers, features, and catalogs.
• Edit videos, capture photography, and create visual assets for web and social media.
• Support product management and sales with marketing materials.
• Partner with product management, IT, and marketing teams.
• Engage with sales to understand customer challenges and opportunities.
• Manage multiple priorities in a detail-oriented, fast-paced environment.
• Participate in occasional sales ride-alongs.

Benefits

• Medical, dental, and vision insurance.
• Company-paid life insurance.
• Short- and long-term disability.
• Supplemental benefits.
• 401(k) with company match, eligible Day 1.
• Paid time off and holidays.
• Tuition reimbursement.
• Employee discount program.
• Parental leave program.
• Referral bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level