Marketing Specialist Jobs

About The Position

Requirements

• Bachelor’s degree in marketing, business, communications, finance, or a related field, or equivalent relevant experience.
• 3–5 years of experience in product marketing, go-to-market strategy, market intelligence, sales enablement, or a related role.
• Experience in financial services, fintech, lending technology, credit analytics, or a related industry.
• Experience with Microsoft Word, Excel, and PowerPoint.
• Strong background in Salesforce.
• Experience managing LinkedIn.
• Strong writing, presentation, and storytelling skills, including the ability to translate technical concepts into customer-focused business value.
• Ability to synthesize customer, market, product, and competitive information into clear recommendations and actionable plans.
• Ability to collaborate across product, data science, sales, account management, executive leadership, and shared marketing teams.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Travel may be required.

Nice To Haves

• Credit union industry experience and understanding of member-owned financial institutions are strongly preferred.
• Experience marketing or selling risk decisioning, pricing engines, credit analytics, lending technology, or other analytically complex solutions is preferred.

Responsibilities

• Develop and maintain product positioning, messaging, and differentiated value propositions for Open Lending solutions.
• Translate analytical capabilities into measurable customer outcomes, including growth, approval rates, risk-adjusted return, and portfolio performance.
• Create messaging frameworks and marketing briefs for consistent execution across sales, marketing, and executive communications.
• Partner with product, data science, and go-to-market teams to ensure market-facing content is accurate, relevant, and aligned with product strategy.
• Develop an understanding of credit unions and banks, lending cultures, member needs, and consensus-driven decision-making.
• Build and maintain buyer personas and customer insights for audiences within credit unions and financial institutions.
• Monitor lending-market trends, customer needs, and industry developments that may affect products and go-to-market strategy.
• Establish feedback loops with sales, account management, product teams, and customers to inform positioning, commercialization, and product planning.
• Support commercialization strategies, launch readiness, and adoption planning for Apex One, Lenders Protection, and future offerings.
• Develop go-to-market plans defining target audiences, value propositions, proof points, channel needs, and success measures.
• Coordinate cross-functional launch activities and equip sales and account management teams with information and tools to support adoption.
• Assess launch and adoption performance and recommend adjustments based on market response and customer feedback.
• Identify thought leadership themes and develop subject-matter direction for articles, presentations, webinars, white papers, research, and executive communications.
• Translate proprietary insights and market data into clear, credible content for credit union and lending-industry audiences.
• Provide marketing briefs and subject-matter guidance to ANV Marketing for content and campaign execution.
• Analyze competitors, market shifts, and emerging alternatives to identify differentiation opportunities and potential risks.
• Develop competitive summaries, battlecards, proof points, and other enablement materials.
• Provide actionable market and competitive insights to support go-to-market strategy and executive decision-making.
• Support customer presentations, executive-level engagement, and strategic sales opportunities with relevant product and market insights.

Benefits

• Bonus