Digital Marketing Specialist

HomeServices of America•Plano, TX

20d

About The Position

Manage the company website and digital marketing programs to improve the online customer experience and increase Web business. Plan, execute, and measure Web initiatives; evaluate emerging technologies; and work with management to develop plans to drive traffic to the company website. The role provides direction for website, intranet, and department email content and design; manages social media and paid campaigns; analyzes campaign and website performance; and supports search engine optimization and paid search initiatives.

Requirements

Bachelor’s degree in business, marketing, IT, or a related field, or equivalent work experience.
2–5 years of marketing experience, emphasizing internet marketing and relationship management.
Experience creating content and managing social media platforms, including Facebook, Twitter, and blogs.
Project management skills, including current knowledge of project management methodologies and software applications.
Strong technical aptitude and fluency.
Full working knowledge of Microsoft Office products, including Microsoft Project and SharePoint.
Current knowledge of trends in websites, social media, mobile, and customer relationship management products.
SEO skills; some HTML knowledge preferred.
Working knowledge of website analytics tools such as Google Analytics and app content and functionality.
Excellent written and verbal communication skills.
Working knowledge of AI products and implementation.

Nice To Haves

Industry background and/or knowledge.
Some HTML knowledge.
Google AdWords Professional certification.

Responsibilities

Provide direction for the development and maintenance of the company website, intranet, and department email communication content and design, ensuring best practices are followed.
Partner with IT and guide company website content and design, with primary responsibility for oversight of aesthetic changes; make some website changes and updates as needed.
Research, select, and post articles and representative property photos on company social media accounts and Google Business pages, linking to the company website as appropriate.
Write and post articles for the company blog and sponsored content channels, and assist with corporate podcast development and promotion.
Conceptualize, recommend, and execute paid social media campaigns; design advertisements and post campaign content.
Monitor, manage, and execute campaigns to continually improve results; prepare written campaign performance analysis and recommendations.
Review website analytics and recommend optimization through keywords and meta-tags; implement recommendations and report monthly on SEO efforts.
Research and recommend paid key-terms to increase website traffic; execute the plan, report results, and recommend paid-search inbound marketing strategies.
Monitor emerging industry trends and technologies related to SEM and interactive marketing, as well as competitor websites and campaigns.
Perform additional responsibilities as requested or assigned.
Meet performance and behavior expectations, deliver quality work within expected time frames, maintain positive work relationships, develop relevant competencies, and follow company policies and procedures.