Marketing Specialist

Lum's Auto Center•Mcminnville, OR

20d•$24 - $31•Onsite

About The Position

Lum’s Chevrolet GMC is seeking a creative, organized, and community-minded Marketing Specialist to create engaging marketing content and strengthen how the dealership connects with customers and the community. The role combines office-based marketing work with photographing vehicles, creating content around the dealership, and attending or supporting events. The Marketing Specialist will create and schedule social media content, photograph and video inventory and dealership activities, maintain website and vehicle listing content, and develop promotional materials. The role also supports planning and promotion of dealership events and community initiatives, helps share the dealership’s community involvement, collaborates with management and sales, and tracks engagement and other relevant performance metrics. Some scheduling flexibility may be needed for events outside regular business hours. The role may involve working outdoors in varying weather, standing or walking at events, and occasionally lifting or carrying equipment or promotional materials weighing up to 25 pounds. Employment is contingent on successfully completing a pre-employment drug screen and criminal background check. A valid driver’s license and a driving record meeting the insurance agency’s standards of insurability are required.

Requirements

Experience with social media management, digital marketing, photography, video production, or content creation.
Confidence using a smartphone or camera to capture quality photos and videos.
Familiarity with creating short-form videos, reels, and other social media content.
Strong written and verbal communication skills, attention to detail, and a good eye for visual presentation.
Ability to organize projects, manage deadlines, and balance multiple priorities.
Strong interpersonal skills and the ability to work with employees, customers, vendors, and community partners.
A self-directed approach, willingness to learn, and ability to work independently while collaborating with a team.
Successful completion of a pre-employment drug screen and criminal background check.
Valid driver’s license and a driving record that meets the insurance agency’s standards of insurability.

Nice To Haves

Familiarity with Canva, Adobe Creative Suite, or similar design and editing software.
Automotive marketing experience.
Familiarity with website content management systems.

Responsibilities

Create engaging content for Facebook, Instagram, TikTok, and other social platforms, including reels, short-form videos, stories, photos, and promotional posts.
Capture photos and videos of vehicles, dealership activities, employees, customer events, and community involvement.
Develop content showcasing inventory, promotions, the dealership team, and the Lum’s Chevrolet GMC brand; write platform-appropriate captions, headlines, and promotional copy.
Plan, create, and schedule social media content consistently; monitor comments and messages and help maintain positive online engagement.
Stay current on social media trends, video formats, and creative marketing ideas.
Photograph new and pre-owned inventory and upload photos for accurate, professional, and appealing online listings.
Help keep inventory listings current and complete, and update the dealership website with inventory changes, promotions, announcements, events, and other relevant content.
Review online content regularly for accuracy and a consistent customer experience, coordinating with the sales team on vehicle photography and inventory content.
Help plan, coordinate, and promote dealership events, customer appreciation activities, sales events, and community initiatives.
Coordinate event materials, signage, schedules, photography, and social media coverage; capture and share event and community activity photos and videos.
Promote the dealership’s involvement with local organizations, schools, charities, and community events, and bring forward ideas to strengthen community relationships.
Develop marketing ideas for inventory, dealership services, seasonal offers, and special events; create promotional graphics, digital advertisements, and other marketing materials.
Collaborate with dealership management and the sales team to align marketing efforts with business goals.
Maintain a consistent brand voice and professional image across digital platforms and promotional materials.
Track social media engagement and other relevant performance metrics to identify opportunities for improvement.