Field Marketing Specialist

O'Reilly Media•Santa Rosa, CA

20d•Hybrid

About The Position

The Field Marketing Specialist supports O’Reilly’s enterprise marketing programs, emphasizing field events, tradeshows, integrated campaigns, and performance analysis. The specialist manages assigned programs and workstreams from planning through post-program analysis, in line with strategy, priorities, approval requirements, and budgets. The role works across Enterprise Marketing, Sales, Marketing Operations, Design, Customer Success, and external vendors, combining event experience with analytical judgment, careful execution, clear communication, and responsible use of generative AI and automation tools. This is a hybrid role, primarily remote, based out of O’Reilly’s Santa Rosa, California headquarters. The position requires occasional in-person presence at the headquarters and regular travel to field events and tradeshows. Candidates must reside within 60 miles of the Santa Rosa office; relocation assistance is not available. O’Reilly Media shares knowledge from innovators to help professionals learn best practices and discover emerging trends. Its offerings include live training, interactive learning, certification, books, and videos. The Enterprise Marketing team uses multichannel marketing to support company goals, increase brand awareness, generate qualified leads for B2B sales, and demonstrate thought leadership.

Requirements

Bachelor’s degree; equivalent education and/or experience may be considered in lieu of a degree.
At least 3 years of B2B integrated marketing, field marketing, demand generation, lead management, or integrated campaign experience.
Experience coordinating integrated programs across email, landing pages, paid media, webinars, content, and sales follow-up.
Experience managing vendor and contract workflows, event budgets, lead-capture processes, sales enablement and staffing plans, pre-event and post-event campaigns, and pipeline or ROI analysis.
Knowledge of customs documentation and international clearance processes.
Demonstrated experience independently managing in-person or virtual events, tradeshows, or field marketing programs from planning through post-event analysis.
Strong project-management skills, including management of multiple concurrent programs, budgets, vendors, timelines, approvals, and cross-functional dependencies.
Strong analytical skills, including interpreting marketing and sales data, reconciling data from multiple systems, identifying performance drivers, and translating findings into clear recommendations.
Excellent attention to detail, including quality control for data, campaign assets, brand standards, grammar, spelling, and style.
Clear written, verbal, and presentation skills, including communicating status, risks, results, and recommendations to varied audiences.
Sound judgment and initiative within defined objectives and approval requirements, with the ability to identify issues and propose practical solutions.
Ability to collaborate, incorporate feedback, shift priorities, and meet deadlines in a remote cross-functional environment.
Working knowledge of CRM, marketing automation, analytics, and project-management platforms.
Knowledge of applying generative AI and automation tools to marketing workflows responsibly and effectively, including reviewing output before use or publication.
Must reside within 60 miles of the Santa Rosa, California office.
Ability to travel up to 10 percent, including occasional evening and weekend events.
Ability to perform computer-based work and participate in video conferences for extended periods, with or without reasonable accommodation.
Ability to move event materials weighing up to 20 pounds, with or without reasonable accommodation.
Ability to travel to meetings, tradeshows, events, and the Santa Rosa office as required, including occasional evenings and weekends, and work extended hours onsite at events where schedules may exceed a standard 8-hour workday.

Nice To Haves

Experience with Salesforce.
Experience applying generative AI and automation tools to marketing workflows responsibly and effectively, including reviewing AI-generated output before use or publication.
Experience with customs documentation and international clearances.

Responsibilities

Apply knowledge of enterprise and B2B customer needs, audience segments, and buyer journeys to develop program recommendations and supporting materials.
Develop and own campaign briefs, project plans, and timelines for assigned programs.
Lead integrated campaign execution across email, landing pages, paid media, webinars, content, direct mail, and sales follow-up, clarifying dependencies, approvals, and deadlines.
Manage assigned in-person and virtual events from initial planning through post-event analysis, including venue and booth requirements, contracts, budgets, vendors, lead capture, staffing plans, booth activities, collateral, graphics, swag, and logistics.
Review, negotiate, and execute event contracts, ensuring terms, deliverables, and deadlines meet program requirements and organizational standards.
Manage event budgets by evaluating costs, making spending decisions within assigned budgets, tracking expenses, and providing budget updates and forecasts.
Research potential tradeshows and events and recommend participation using cost breakdowns, attendance figures, and ROI potential.
Develop pre-event and post-event campaign plans with Sales and Marketing Operations to support registration, attendance, engagement, lead follow-up, and pipeline progression.
Coordinate shipping, customs documentation, and international clearances for event materials when needed, including occasional travel to the Santa Rosa office for event preparation.
Partner with Sales on audience targeting, event staffing, sales enablement, lead follow-up expectations, and feedback on lead quality and pipeline development.
Work with Marketing Operations to establish campaign tracking, upload and route leads, reconcile information from multiple systems, and maintain accurate campaign and event records.
Manage vendor relationships; evaluate proposals, monitor deliverables and costs, identify issues, and route contracts or material changes.
Track event and campaign budgets, reconcile planned and actual spending, maintain forecasts, and recommend adjustments or tradeoffs.
Gather and analyze campaign and event performance, including engagement, leads, conversions, pipeline, cost per lead, and ROI, and identify performance drivers.
Maintain assigned portions of the enterprise marketing calendar and project-management system, communicate status and risks, and recommend solutions when timelines, budgets, or deliverables are at risk.
Maintain campaign governance, including naming conventions, tracking parameters, documentation, approval records, version control, and quality assurance.
Use AI and automation tools to improve research, content development, campaign planning, personalization, reporting, and workflow efficiency in accordance with company policies.
Evaluate AI-generated output for accuracy, brand alignment, bias, confidentiality, copyright, and compliance; use sound judgment with customer, confidential, and proprietary information.
Perform other related marketing responsibilities as business needs evolve.