Marketing Specialist

Vector Media•New York, NY

20d•$67,000 - $75,000•Hybrid

About The Position

Vector Media is seeking a Marketing Specialist to join its Marketing Department in New York City. Reporting to the Marketing Support Manager, this independent contributor develops and executes marketing narratives and materials that support the sales team and communicate Vector Media’s story to a broad B2B audience. The role helps steward the company’s voice across owned and earned channels, ensuring the brand is clear and consistent wherever audiences engage with it. This is a hybrid position requiring at least three days in the office. The Marketing Specialist manages digital channels and content, develops SEO/AEO strategies, monitors performance, creates sales enablement materials, coordinates industry and company events, and works with vendors and agency partners to deliver marketing assets. The position collaborates with teams including Sales, Operations, Experiential, Audience Insights, and Leadership to align marketing efforts with business priorities.

Requirements

At least 5 years of experience in a marketing, content, or communications role.
Ability to develop marketing narratives and materials that resonate with business audiences and support sales efforts.
Strong written and verbal communication skills, with experience creating content across a variety of formats and channels.
Hands-on experience managing digital marketing channels, including social media, email marketing, and content strategy.
Experience working with external vendors, agencies, and partners to execute marketing programs.
Design-oriented sensibility for creating visually engaging content and collateral that reflects the Vector brand.
Ability to work cross-functionally with internal teams, including Sales, Operations, Experiential, and Leadership, to align marketing with business goals.
Experience coordinating or supporting presence at industry events, partner activations, and internal company events.
Proficiency with Google Workspace, social media management platforms, email marketing tools, and CMS platforms.

Nice To Haves

Marketing experience in the advertising, media, or marketing industries, ideally with a B2B focus.
Familiarity with AEO (Answer Engine Optimization) and emerging best practices for AI-driven search visibility.
Experience with email marketing tools such as Mailchimp or HubSpot.

Responsibilities

Help manage the external website, keeping content current, on-brand, and optimized for search and engagement.
Manage social media channels such as LinkedIn and Instagram, maintaining a consistent content cadence that builds brand awareness and audience engagement.
Plan, write, and distribute external email newsletters, maintaining list hygiene and tracking performance metrics.
Develop and distribute press releases, media alerts, and articles in coordination with company spokespeople and outside PR and media partners.
Curate and distribute content through internal channels to keep the organization informed and aligned.
Develop and execute SEO/AEO strategies to improve organic visibility across Vector’s digital channels.
Monitor digital performance with available analytics tools, report key metrics, and identify opportunities for improvement.
Help develop marketing narratives that communicate Vector Media’s value proposition to B2B audiences.
Create and update sales support materials, including one-pagers, capability decks, case studies, and partner-facing collateral.
Collaborate with internal teams to ensure marketing efforts reflect business priorities.
Coordinate Vector Media’s presence at industry conferences and trade events, including logistics, materials, and promotional strategy.
Support the planning and execution of agency and partner events, ensuring consistent brand representation and strong relationship touchpoints.
Assist in organizing and marketing internal employee events that foster company culture and team engagement.
Work with outside vendors and agency partners to produce marketing assets on time and on budget.
Brief external partners, review deliverables for quality and brand consistency, and ensure timely execution.