Marketing Specialist

CESA 6•Town of Algoma, WI

20d•Hybrid

About The Position

The Marketing Specialist drives the success of multiple business units through HubSpot management and collaboration with a graphic designer and videographer. Working closely with the Executive Director of Rev Ops, this role executes marketing strategies, develops content, and supports measurable organizational results. The position is hybrid and located in Oshkosh, Wisconsin. Responsibilities include managing and optimizing HubSpot CRM and website content; supporting inbound marketing, automation, lead generation, and SEO/AEO; managing social media content and performance; collaborating on newsletters, announcements, marketing collateral, and video; supporting digital campaigns, thought leadership content, and events; and providing broader marketing and agency project support. The role requires an associate’s degree in marketing, business, communications, or a related field, familiarity with contemporary marketing methods, and strong communication, organization, collaboration, discretion, problem-solving, and computer skills. The work is performed in a professional, flexible office environment. Occasional standing, walking, sitting, hand use, reaching, lifting or moving supplies up to 20 pounds, and extended hours during high-demand periods may be required.

Requirements

Associate’s degree in marketing, business, communications, or a related field.
Familiarity with digital marketing, content marketing, social media, and other contemporary marketing methods.
Strong written and verbal communication skills.
Ability to communicate effectively and promptly with diverse audiences, verbally and in writing.
Excellent time management, scheduling, and deadline-management skills.
Ability to handle sensitive and confidential information with discretion.
Process-oriented approach and ability to consistently and objectively interpret and administer policies and procedures.
Ability to plan, organize, and prioritize work; adapt to workplace changes; and prevent and solve problems.
Ability to manage multiple projects while maintaining attention to detail and accuracy.
Ability to work professionally and tactfully with internal staff and external clients, and to meet high standards of customer service.
Excellent interpersonal skills and ability to collaborate with diverse teams as well as work independently.
Professional, businesslike appearance and demeanor; ability to represent the agency and school districts in interactions with staff, customers, vendors, and the community.
Advanced computer skills, including email, word processing, and spreadsheets.
Knowledge of basic accounting principles, documentation, research and resolution, data analysis, and multitasking.
Ability to take initiative and work as a self-starter.
Knowledge of and ability to follow standard filing procedures.
Ability to perform basic mathematical computations quickly and accurately.
Ability to develop relationships with individuals from diverse backgrounds.
Ability to work in a professional and flexible office environment, with or without visual and audible distractions.
Occasional ability to stand, walk, sit, use hands to finger, handle, or feel, and reach with hands and arms; work extended hours during high-demand periods; and lift or move office products and supplies up to 20 pounds.

Nice To Haves

Relevant certifications such as Google Ads or HubSpot Inbound Marketing are desired.

Responsibilities

Manage and optimize the HubSpot CRM platform, including employee access and permissions, subscriptions, lists, workflows, email campaigns, landing pages, and forms.
Serve as an internal training resource for HubSpot Hubs and assist with inbound marketing automation, lead scoring, lead nurturing, and segmentation.
Create, update, and maintain website content, ensuring accuracy and alignment with organizational branding and messaging.
Implement and optimize on-page SEO and AEO strategies, landing pages, and lead capture forms; monitor website performance and analyze traffic.
Collaborate on social media strategies, create and schedule content, monitor and respond to interactions, and analyze campaign results using HubSpot reports.
Collaborate with program assistants and coordinators on recurring client support content, including newsletters and product or service announcements.
Work with a graphic designer and videographer to create marketing collateral, social media assets, and videos.
Collaborate in developing and executing digital marketing campaigns, monitor email campaign performance, and adjust strategies based on results.
Develop and execute lead generation strategies to grow the organization's database.
Collaborate with subject matter experts on thought leadership content and assist with publishing blog posts, ebooks, whitepapers, and other assets.
Assist with developing and implementing marketing plans and strategies and support marketing events and initiatives.
Inventory, organize, and procure agency-provided marketing materials.
Assist with planning and executing agency-wide thought leadership events.
Assist with other agency projects and perform other duties as assigned.