Senior Customer Marketing Specialist
About The Position
The Senior Customer Lifecycle Marketing Specialist at Lytx drives customer renewals and advocacy by developing and executing campaigns throughout the customer lifecycle. This includes company updates, product adoption, customer loyalty, advocacy, and deal acceleration. The role builds partnerships with Sales, Customer Success, other internal teams, and clients to deepen relationships and deliver measurable revenue and retention impact. The specialist develops an understanding of client goals, industry dynamics, and business objectives; plans customer campaigns and programs; and monitors performance to improve ROI and meet pipeline and retention goals. The role also supports customer-facing events, including Lytx’s annual conference, and owns and optimizes an advocacy program that includes an executive-level advisory board, advocate engagement, and advocacy activities.
Requirements
- At least 5 years of B2B marketing experience.
- At least 2 years in customer marketing, lifecycle marketing, or advocacy roles.
- Experience partnering directly with sales and customer teams, with a strong understanding of how marketing supports sales priorities across segments.
- Proven track record building and executing customer advocacy, reference programs, or growth campaigns.
- Hands-on experience designing programs that support customer retention, product adoption, and account expansion.
- Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.
Nice To Haves
- SaaS experience is strongly preferred.
Responsibilities
- Develop an understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy.
- Design and execute customer marketing campaigns and programs across the customer lifecycle, supporting product adoption, advocacy, retention, and deal acceleration.
- Partner with Sales, Customer Success, Strategic Accounts, Training, RevOps, and other marketing teams to align marketing efforts with organizational priorities and revenue goals.
- Partner with the events team to plan and execute customer-facing events, including client conferences, Customer Advisory Boards, and customer roundtables.
- Support planning and execution of Lytx’s annual conference, including venue, agenda and speaker management, budget, registration, sponsorships, and on-site production.
- Own and optimize an advocacy program supporting customer retention, growth, and market insight through an executive-level advisory board, advocate engagement, and advocacy activities.
- Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet pipeline and retention goals.
- Contribute to continuous improvement and accountability through experimentation, feedback, and iteration.
Benefits
- Medical, dental, and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k)
- 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
- Incentive compensation plan
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
