Customer Marketing Specialist

DataDome•New York, NY

3d•$110,000 - $125,000•Hybrid

About The Position

The Customer Marketing Specialist runs programs that turn DataDome customers into visible advocates. This hands-on program manager serves as the day-to-day liaison between Marketing and the Account Management and Customer Success teams, and works directly with customers to develop stories, video testimonials, and reviews. The role partners with Product Marketing, Content, Field Marketing, and subject matter experts on program production and distribution. It is part of the Corporate Marketing department, which leads corporate messaging, branding, content, communications, and public relations. The specialist executes and measures customer marketing programs across advocacy, engagement, and expansion. The role identifies customer champions and story candidates; produces customer stories and testimonials; coordinates customer reviews and speaking engagements; plans customer campaigns, webinars, advisory board and user group logistics, and event participation; and develops marketing that supports cross-sell, upsell, renewals, and expansion. The specialist tracks program impact on retention, expansion, and pipeline, and maintains regular coordination with Account Management and Customer Success. The role is based in New York with a hybrid work setup requiring two days per week in the office.

Requirements

3–5 years of experience in customer marketing, advocacy, or content marketing in B2B technology.
Strong writing and interviewing skills, including experience producing customer stories, case studies, and video testimonials.
Comfort engaging customers directly, including senior fraud and cybersecurity leaders such as CISOs and VP-level executives.
Excellent project management skills and ability to manage multiple programs and stakeholders and deliver on time.
Experience working with Account Management, Customer Success, or Sales teams.
A pragmatic, hands-on approach to program execution and working with subject matter experts without overburdening them.

Nice To Haves

Experience in cybersecurity.
Familiarity with review platforms such as G2 and Gartner Peer Insights.
Familiarity with customer reference and advocacy tools.

Responsibilities

Execute customer marketing programs across advocacy, engagement, and expansion, and measure and report on their performance.
Partner with Account Management and Customer Success to identify customer champions and success story candidates and agree on which stories to pursue and when.
Interview customers and write customer stories, case studies, and quotes, partnering with Content Marketing on production and distribution.
Coordinate production of customer video testimonials with Content and Creative.
Run customer review campaigns on platforms such as G2 and Gartner Peer Insights, and secure testimonials.
Coordinate customer participation in joint speaking engagements.
Plan, schedule, and coordinate customer-facing campaigns, including webinars.
Support customer advisory board and user group logistics in partnership with Product Marketing.
Partner with Field Marketing to involve customers in in-person events.
Keep customer touchpoints consistent and on-brand across Account Management and Customer Success outreach.
Work with Account Management and Customer Success to identify expansion and multi-product opportunities.
Build customer marketing campaigns and content that support cross-sell and upsell.
Maximize customer story use in sales and account collateral and in materials for renewal and expansion conversations.
Track and regularly report program impact on retention, expansion, and pipeline.
Serve as Marketing's single point of contact for Account Management and Customer Success, and run a regular cadence with both teams to surface customer wins, advocates, and opportunities.
Use subject matter experts pragmatically without overburdening them.

Benefits

Hybrid work setup with access to the Soho, NYC office.
$50/month allowance for employees coming into the office regularly (10 or more days per month).
$500 home office stipend.
Medical, dental, and vision insurance options.
Investment in personal learning and development.
Company events and workshops, including an annual offsite, winter party, and lunch-and-learns.
Gifts and care packages to celebrate growing families.
27 days of PTO plus 12 national holidays.
401(k) eligibility with matching.
Performance-based bonus.