Customer Marketing

Rogo • San Francisco, CA

4d • $170,000 - $225,000

About The Position

Rogo is seeking a strategic, hands-on senior customer marketer to build its customer marketing function and turn customer success into a growth engine. The role will develop customer stories, references, advocacy programs, and expansion campaigns that demonstrate the value of AI within investment banks, private equity funds, and investment firms. It sits at the intersection of retention and revenue and partners closely with Sales, Customer Success, Product, Communications, Brand, and senior leadership. The successful candidate will earn customer trust, navigate confidentiality, compliance, and approval processes, and find creative ways to bring customer proof to market.

The position owns customer marketing strategy and programs, including customer proof, references, executive engagement, adoption and expansion campaigns, and customer success amplification. It also measures program impact on pipeline, adoption, retention, and expansion, and improves programs based on results.

Requirements

• 6–8+ years of experience in customer marketing, customer advocacy, or a related go-to-market role.
• A track record of building and executing customer marketing programs at a high-growth company.
• Excellent storytelling skills and the ability to translate complex workflows and customer outcomes into clear, credible narratives.
• Experience working with senior enterprise executives and navigating brand, legal, and compliance approvals.
• Strong project management skills and the ability to move multiple programs forward with care and urgency.
• A practical, data-driven approach to measuring impact and improving programs.
• Thrives in a fast-paced startup environment and is ambitious, curious, autonomous, self-directed, and comfortable with ambiguity.
• Collaborative, organized, thoughtful, and kind.

Nice To Haves

• Experience in B2B SaaS, financial services, fintech, or AI.
• Experience with financial services buyers, Customer Advisory Boards, or executive programming.

Responsibilities

• Build the customer marketing strategy, set priorities, launch programs, and measure contributions to pipeline, adoption, retention, and expansion.
• Develop customer proof, including case studies, ROI stories, videos, and testimonials, with creative formats for customers who cannot participate publicly.
• Establish a trusted reference program that gives Sales access to relevant, approved customer advocates while protecting customer relationships and respecting their time.
• Launch a Customer Advisory Board and executive programming to build relationships, surface insights, and deliver value to top accounts.
• Partner with Customer Success and Product on campaigns that help customers discover use cases, reach more teams, and get more value from Rogo.
• Work with Communications and Brand to publicize customer milestones through announcements, speaking opportunities, and other visibility.
• Navigate customer confidentiality, compliance, brand, legal, and approval processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed