Customer Marketing

Sunrun • Lehi, UT

9d • $74,773 - $99,698

About The Position

At Sunrun, the Manager of Customer Marketing works cross-functionally with Sales, Product, and Business Development to drive demand and increase lifetime customer value. The role serves as a subject matter authority for nurture and engagement strategies, developing creative, human-centered approaches that turn homeowners into lifelong clean energy advocates.

The position leads customer marketing touchpoints across email, SMS, and push notifications; develops automated workflows across the customer experience from initial lead through post-installation; and collaborates with the broader marketing team on customer-facing content and social media strategies. It also improves customer journeys and activation through data-driven functionality, testing, optimization, segmentation, and analysis of customer behavior and marketing performance.

Requirements

• At least 4 years of related experience in CRM, database marketing, or loyalty marketing.
• Deep knowledge of CRM databases and marketing automation systems, such as Salesforce and Marketo.
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners.
• Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
• Exceptional verbal and written communication skills and ability to present to executive-level builder partners.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Lead strategy and implementation for customer touchpoints across email, SMS, and push notifications.
• Conceptualize and build automated workflows for each stage of the customer experience, from initial lead through post-installation engagement.
• Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
• Implement innovative customer journeys and data-driven functionality to improve user experience and activation rates.
• Maintain a roadmap for A/B testing and optimization of digital touchpoints, and report results and actionable insights to the executive team.
• Stay current on lifecycle marketing practices and technologies to increase the sophistication of Sunrun’s nurture programs.
• Lead reporting on customer behavior, including app usage, email engagement, and website activity.
• Track KPIs including NPS/CSAT improvement, referral volume, and post-activation revenue generation.
• Build segmentation and targeting models to deliver relevant content to customers at the right time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager