Sr Customer Marketing Specialist

Honeywell•Richardson, TX

13d•Hybrid

About The Position

As a Sr Customer Marketing Specialist at Honeywell, you will drive customer engagement and loyalty by developing and executing marketing strategies. You will work closely with sales teams to understand customer needs and create targeted campaigns, while analyzing market trends and customer data to identify growth opportunities. The role contributes to customer relationships, brand perception, revenue growth, and the company’s overall success. You will lead marketing programs across channels and touchpoints, manage the customer journey, and use marketing automation tools and CRM systems to optimize campaign performance and track customer interactions. You will also guide junior team members, set goals, coach and provide feedback, collaborate with creative services, and manage external vendor and agency relationships. The position reports to the Sr Director Customer Marketing and is based in Richardson, Texas, or Charlotte, North Carolina, on a hybrid work schedule.

Requirements

At least 5 years of experience in customer marketing or related roles.
Ability to thrive in a fast-paced environment; dynamic and self-motivated.
Teamwork and collaboration skills.

Nice To Haves

Bachelor's degree in Marketing, Business, or a related field.
Passion for driving channel growth and maximizing sales opportunities.
Proven track record of developing successful marketing programs.
Strong leadership and project management abilities.
Ability to think creatively and innovatively.
Experience managing and mentoring a team.
Experience in the technology or manufacturing industry.

Responsibilities

Develop and execute customer marketing strategies to drive customer engagement and loyalty.
Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns.
Analyze market trends and customer data to identify growth opportunities and provide insights for improvement.
Lead the development and execution of marketing programs, including email campaigns, social media promotions, and customer events.
Monitor and report on marketing campaign effectiveness, providing insights and recommendations for improvement.
Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
Use marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
Provide leadership and guidance to junior team members, fostering innovation and excellence.
Set clear team goals and objectives, monitor progress, and provide coaching and developmental feedback.
Stay current with customer marketing industry trends and best practices, bringing forward ideas for continuous improvement.
Manage relationships with external vendors and agencies, ensuring deliverables are completed on time and within budget.
Collaborate with creative services to develop marketing collateral and assets.