Sr. Marketing Campaign Specialist

Henry Schein

5d•$74,716 - $116,744

About The Position

The Sr. Marketing Campaign Specialist develops campaign strategy and applies digital marketing expertise to lead full-funnel Medical and Growth Marketing campaigns and initiatives. The role develops, creates, manages, and oversees lead- and revenue-generating campaigns, tracking and communicating their performance. It plans, executes, and optimizes integrated omnichannel campaigns that support customer acquisition, customer retention, product adoption, and business growth objectives. The specialist partners with category managers, sales, analytics, creative services, digital channel teams, and external partners to deliver measurable business outcomes. The position leads performance marketing campaigns across channels such as email, social media, paid search, website promotions and landing pages, display advertising and retargeting, and lifecycle and nurture programs. It develops campaign strategies, audience targeting, messaging, channel plans, creative briefs, schedules, and performance reporting, and uses campaign analysis to recommend optimizations. The specialist also manages project timelines, cross-functional execution, campaign budgets and expenditures, documentation, dashboards, planning, forecasting, and prioritization.

Requirements

Typically 5 to 7 years or more of increasing-responsibility professional experience.
At least 3 years of experience in digital marketing, campaign management, demand generation, growth marketing, or related marketing disciplines.
Knowledge of digital marketing channels, including email marketing, website content management, paid media, social media, marketing automation, and customer journey development.
Experience developing and executing integrated marketing campaigns that generate leads, drive engagement, and support revenue goals.
Strong analytical skills and experience interpreting campaign metrics, performance dashboards, and digital marketing analytics.
Experience with marketing automation platforms, CRM systems, reporting tools, and project management software.
Ability to manage multiple campaigns simultaneously while maintaining attention to detail and execution quality.
Strong understanding of industry practices and high proficiency with tools, systems, and procedures.
Good planning, organizational, decision-making, analysis, and problem-solving skills, including the ability to multitask.
Strong verbal and written communication, presentation, public speaking, interpersonal, and conflict-resolution skills.
Ability to build partnerships across company levels, begin building external partnerships, resolve complex issues effectively, and deliver difficult messages.

Nice To Haves

Experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related environment.
Master's degree or global equivalent in a related discipline.
One or more industry certifications; professional certification may be required to advance.

Responsibilities

Develop and lead multifaceted equipment performance campaigns in coordination with the Medical Commercial Calendar, category management teams, sales leaders, business unit stakeholders, and suppliers.
Develop lead magnet content and coordinate comprehensive email, social media, paid search, website, display, retargeting, lifecycle, and nurture campaigns.
Lead multichannel digital strategies and evaluate channels against campaign lead and revenue goals.
Develop campaign strategies, audience targeting plans, messaging recommendations, and channel deployment plans.
Develop campaign creative briefs, coordinate with creative and omnichannel teams, and maintain project schedules and milestones.
Prepare and present campaign KPI and performance reporting.
Analyze performance across email, web, social, paid media, and other digital channels and recommend optimizations to improve engagement, lead generation, conversion, and revenue.
Partner with analytics and revenue operations teams to monitor campaign results and connect marketing performance to business impact.
Manage schedules for assets, product content, and deliverables with relevant teams and channel partners.
Own campaign timelines from intake through deployment and post-campaign reporting, ensuring deadlines and deliverables are met accurately and on time.
Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners.
Develop campaign budgets with supplier partners and source cooperative funds where appropriate.
Track campaign expenditures and resulting return on investment.
Maintain campaign documentation, project trackers, and performance dashboards.
Support annual marketing planning, campaign calendar development, forecasting, and prioritization.