Insomniac - Marketing Campaign Specialist, Concerts
About The Position
Insomniac Events is seeking an enthusiastic and experienced Marketing Campaign Specialist to support the daily operations and marketing of branded shows and festivals. The role creates and executes comprehensive marketing campaigns, collaborating with internal teams, artists, managers, and external partners to promote Insomniac brands and events. It requires strong knowledge of house and techno music, their artists and communities, and the ability to tailor campaigns to distinct brand identities and subcultures. The position reports to the Marketing Manager and is based in-office in Calabasas, California, with work at various on-site event locations. It is not remote. The role includes managing campaign budgets, analyzing marketing and ticketing performance, coordinating creative production and approvals, and overseeing on-site and third-party marketing efforts. Frequent event-related travel and evening and weekend work may be required.
Requirements
- At least 3 years of relevant experience in marketing and/or music.
- Exceptional attention to detail in a fast-paced environment.
- Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands.
- Ability to speak articulately, communicate affably, and lead meetings in a solution-oriented manner.
- Proven ability to lead and execute complex, high-volume marketing campaigns.
- Ability to write in the voice and tone of distinct brands.
- Ability to multitask on fast-paced timelines, adapt quickly to change, and handle requests from multiple teams simultaneously.
- Ability to execute systematically against tight deadlines.
- Ability to adapt to off-hours tasks on short notice if needed.
- U.S. employment authorization that does not require visa sponsorship by Insomniac.
- Ability to tolerate loud noise and busy environments.
- Willingness to frequently work and travel to events during evenings and weekends as required.
Nice To Haves
- Experience with marketing, Photoshop, HTML, and Google Analytics.
- In-depth knowledge of electronic music subgenres, history, artist hierarchies, and subcultural nuances, including house, tech house, deep tech, industrial techno, and underground dance music.
- Familiarity with the differing aesthetics and tone of voice of daytime/open-air house events and underground warehouse experiences.
- Current awareness of trending tracks, unreleased IDs, label imprints, and emerging sounds in global and Southern California nightlife.
Responsibilities
- Create and execute 360-degree marketing campaigns for shows and festivals, coordinating teams across digital advertising, social media, integrated technology, and street marketing.
- Partner with the executive producer, marketing vertical leads, artists, and managers, and communicate marketing information and targets to internal and external partners.
- Tailor campaign messaging, asset selection, and promotional strategies to Day Trip and Factory 93 subcultures, visual aesthetics, and sound profiles.
- Develop campaign narratives based on lineup structures, special back-to-back sets, record label crossovers, and exclusive stage takeovers.
- Identify tracks, live-set clips, and stage-production moments for short-form video content such as Reels and TikTok.
- Work with genre-specific media outlets and monitor niche digital communities to promote show announcements and engagement.
- Manage budgets for assigned projects and allocate resources effectively and accurately.
- Lead internal and external meetings, conveying objectives and solutions.
- Analyze ticketing, website traffic, social engagement, and digital advertising data; adjust marketing plans based on findings.
- Monitor trends and techniques and share actionable campaign insights with the team.
- Maintain clear and accurate communication among project stakeholders.
- Manage third-party marketing campaigns for assigned projects.
- Recommend improvements to marketing workflows.
- Report on audience growth and engagement statistics.
- Coordinate with in-house design and video teams to ensure creative requests are accurate, strategic, thorough, and timely.
- Hire and manage independent video, design, and other specialized contractors to produce marketing assets.
- Manage on-site marketing across media, social, street teams, and other channels for relevant events.
- Obtain approvals for marketing and social media assets.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
