Insomniac - Marketing Campaign Specialist, Concerts
About The Position
Insomniac Events is seeking an enthusiastic and experienced Marketing Campaign Specialist to support the daily operations and marketing of branded shows and festivals. The specialist creates and executes 360-degree campaigns, working across digital advertising, social media, integrated technology, street marketing, and other channels. The role partners with internal and external stakeholders, including executive producers, marketing leads, artists, and managers, and reports to the Marketing Manager. The specialist develops campaigns tailored to the distinct cultures and aesthetics of Insomniac’s Day Trip and Factory 93 brands, with particular focus on house and techno music. The role involves shaping campaign narratives around artists and lineups, developing short-form content, engaging genre-specific media and communities, analyzing performance data, managing budgets and third-party campaigns, and coordinating creative assets and on-site marketing. The position is in-office at the Calabasas, California location and at event sites; it is not remote. It requires frequent work and travel to events during evenings and weekends, as needed.
Requirements
- At least 3 years of relevant work experience in marketing and/or music.
- Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands.
- Strong attention to detail in a fast-paced environment.
- Articulate, affable, solution-oriented communication skills and comfort leading meetings.
- Proven ability to lead and execute complex, high-volume marketing campaigns.
- Ability to write in the voice and tone of distinct brands.
- Ability to multitask on fast-paced timelines, adapt to change, and handle requests from multiple teams simultaneously.
- Ability to execute systematically on tight deadlines.
- Ability to work off-hours at short notice when needed.
- Willingness to frequently work and travel to events during evenings and weekends, as required.
- Applicants for U.S. employment must possess work authorization that does not require visa sponsorship by Insomniac.
Nice To Haves
- Experience with marketing, Photoshop, HTML, and Google Analytics.
- In-depth knowledge of electronic subgenres, history, artist hierarchies, and house, tech house, deep tech, industrial techno, and underground dance music subcultures.
- Familiarity with the differences in visual tone and voice between daytime/open-air house events and underground warehouse experiences.
- Current awareness of trending tracks, unreleased IDs, label imprints, and emerging sounds across global and Southern California nightlife.
Responsibilities
- Create and execute 360-degree marketing campaigns for shows and festivals, leading teams across digital advertising, social media, integrated technology, street marketing, and other channels.
- Partner with executive producers, marketing vertical leads, artists, managers, and internal and external partners; communicate marketing information and targets.
- Tailor marketing messaging, assets, and promotional strategies to the subcultures, visual aesthetics, and sound profiles of Day Trip and Factory 93.
- Build campaign narratives around lineup structures, special back-to-back sets, record label crossovers, and exclusive stage takeovers.
- Identify high-impact track IDs, live-set clips, and stage-production moments for short-form video content such as Reels and TikTok.
- Partner with genre-specific media outlets and monitor niche digital communities to amplify announcements and engagement.
- Manage marketing budgets for assigned projects and allocate resources effectively and accurately.
- Lead internal and external meetings, conveying objectives and solutions.
- Analyze ticketing, website traffic, social engagement, and digital advertising data; adjust campaign plans based on findings.
- Monitor trends and techniques, share actionable insights, and recommend process improvements to the marketing workflow.
- Ensure accurate communication among project stakeholders and manage third-party marketing campaigns.
- Report on audience growth and engagement statistics.
- Coordinate with in-house design and video teams to submit creative requests accurately, strategically, thoroughly, and on time.
- Hire and manage independent video, design, and other specialized contractors to create marketing assets.
- Manage on-site marketing execution across media, social, and street teams for relevant events.
- Obtain required approvals for marketing and social media assets.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
