Sr Marketing Communications Specialist

Continental Group Sector ContiTech • Winchester, VA

8d

About The Position

The Sr Marketing Communications Specialist plans and executes multi-channel marketing campaigns with measurable business impact and develops the regional social media presence and influencer strategy. The role translates global Continental brand strategies into locally relevant messaging for Americas markets and creates high-quality content for websites, campaigns, videos, case studies, and sales enablement tools.

The specialist supports product launches and go-to-market initiatives in partnership with sales, e-commerce, and product management; acts as a marketing partner to regional sales teams; and collaborates with global marketing counterparts. The role also manages external agencies and creative partners, supports trade shows and events with pre- and post-event communications, and establishes KPI reporting to enable data-driven decisions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 5 years of experience in marketing communications in a B2B and/or B2C environment.
• Strong background in digital marketing, social media management, and multi-channel campaign execution.
• Ability to manage multiple projects independently and deliver results.
• Experience working in global or matrix organizations.
• Strong writing, storytelling, and communication skills.
• Legal authorization to work in the U.S.; employment visa sponsorship is not available now or in the future.

Nice To Haves

• Agency experience preferred.

Responsibilities

• Plan and execute multi-channel marketing campaigns across digital, social, web, email, and PR, with measurable business impact.
• Develop and implement the regional social media presence and influencer strategy, including owned and paid elements.
• Translate global Continental brand strategies into locally relevant messaging for Americas markets.
• Create and drive high-quality web, campaign, video, case study, and sales enablement content.
• Support product launches and go-to-market initiatives in partnership with sales, e-commerce, and product management.
• Serve as a marketing partner to regional sales teams and collaborate with global marketing counterparts.
• Manage external agencies and creative partners to deliver impactful output.
• Support trade shows and events with pre- and post-event communication.
• Establish KPI reporting to enable data-driven decision making.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior