Sr. Marketing Communications Specialist
About The Position
American Honda Finance Corporation is seeking a Senior Marketing Communications Specialist to develop and execute integrated digital marketing, media, and customer experience initiatives that support AHFC business objectives, encourage consideration of Honda and Acura financing products, and improve customer journeys across digital touchpoints. The role connects Marketing Communications with agency partners, Customer Experience, MarTech, IT, and business stakeholders to deliver campaigns, digital experiences, and reporting solutions. The position covers paid search strategy and optimization, media planning and performance analysis, creative asset management, digital production, website and mobile application support, user acceptance testing, and customer experience improvements. It also monitors and recommends opportunities involving AI-driven search, Answer Engine Optimization (AEO), and other digital marketing innovations. The role is based at Honda's Torrance, California location and follows an 80/20 work style: four days in the office and one day remote. Travel is 5%.
Requirements
- Bachelor's degree.
- At least 5 years of experience in digital marketing, media planning, paid search, campaign management, or marketing communications.
- Proven experience managing paid search and multichannel digital media campaigns, including agency partnerships and performance optimization.
- Experience with creative production, asset management, and digital experience projects such as websites, mobile apps, and UAT.
- Experience managing budgets, vendors, and agency relationships.
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Strong analytical skills and exceptional attention to detail.
- Excellent written, verbal, and presentation communication skills.
- Ability to collaborate effectively with agencies, technical teams, business stakeholders, and senior leadership.
Nice To Haves
- Degree in Marketing or Business.
- Automotive, financial services, or regulated-industry experience.
- Knowledge of marketing technology, including analytics, CDPs, and tagging; customer experience principles; and AI-powered search trends such as AEO and AIO.
Responsibilities
- Develop and manage digital media campaigns, including paid search and paid social, from planning through optimization and reporting.
- Manage agency partners and translate performance insights into optimization recommendations.
- Lead creative production and asset management, obtaining approvals from Compliance, Legal, and other stakeholders.
- Partner with CX, MarTech, and IT on website and mobile app enhancements, including user acceptance testing (UAT), campaign tagging, and measurement.
- Recommend opportunities related to emerging trends such as AI-powered search and Answer Engine Optimization (AEO).
- Support cross-functional initiatives, social media publishing, and escalated customer inquiries.
Benefits
- Competitive base salary.
- Paid overtime.
- Regional bonus, when applicable.
- Medical, dental, vision, and prescription benefit plans.
- Paid time off, including vacation, holidays, and shutdown.
- Company-paid short-term and long-term disability.
- 401(k) plan with company match and additional contribution.
- Relocation assistance, if eligible.
- Advancement opportunities and career mobility.
- Education reimbursement for continued learning.
- Training and development programs.
- Tuition assistance and student loan repayment.
- Lifestyle account.
- Childcare reimbursement account.
- Elder care support.
- Wellbeing program.
- Community service and engagement programs.
- Product programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
