Customer Marketing Specialist

DataDome•New York City, NY

1d•Hybrid

About The Position

The Customer Marketing Specialist runs programs that turn DataDome customers into visible advocates. This hands-on program manager and executor serves as the day-to-day liaison between Marketing and Account Management and Customer Success, and works directly with customers to develop customer stories, video testimonials, and reviews. The role partners with Product Marketing, Content, Field Marketing, Creative, and subject-matter experts on program production and distribution. It is part of the Corporate Marketing department, which leads corporate messaging, branding, content, communications, and public relations. The position executes and measures customer marketing programs across advocacy, engagement, and expansion. It includes identifying customer champions, producing stories and testimonials, coordinating reviews and speaking engagements, organizing customer-facing campaigns and events, supporting cross-sell and upsell efforts, and reporting on program impact to retention, expansion, and pipeline. The role is based in New York with a hybrid work setup.

Requirements

Strong writing and interviewing skills, with experience producing customer stories, case studies, and video testimonials.
Comfort engaging customers directly, including senior fraud and cybersecurity leaders such as CISOs and VP-level leaders.
Excellent project management skills, with the ability to manage multiple programs and stakeholders and deliver on time.
Experience working with Account Management, Customer Success, or Sales teams.
A pragmatic, hands-on approach to executing programs and working with subject-matter experts without overburdening them.

Nice To Haves

3–5 years of experience in customer marketing, advocacy, or content marketing in B2B technology; cybersecurity experience is a plus.
Familiarity with review platforms such as G2 and Gartner Peer Insights, and with customer reference and advocacy tools.

Responsibilities

Execute DataDome's customer marketing programs across advocacy, engagement, and expansion, and measure and report on their performance.
Partner with Account Management and Customer Success to identify customer champions and success story candidates, and agree on which stories to pursue and when.
Interview customers and write customer stories, case studies, and quotes, collaborating with Content Marketing on production and distribution.
Capture video testimonials with customers and coordinate production with Content and Creative.
Drive customer review campaigns on platforms such as G2 and Gartner Peer Insights, and secure testimonials.
Coordinate customer participation in joint speaking engagements.
Plan, schedule, and coordinate customer-facing campaigns, including customer webinars.
Support customer advisory board and user group logistics in partnership with Product Marketing.
Partner with Field Marketing on customer participation at in-person events.
Keep customer touchpoints consistent and on-brand across Account Management and Customer Success outreach.
Work with Account Management and Customer Success to identify expansion and multi-product opportunities in the customer base.
Build customer marketing campaigns and content to support cross-sell and upsell.
Maximize use of customer stories in sales and account collateral, and in materials supporting renewal and expansion conversations.
Track program impact on retention, expansion, and pipeline, and report results regularly.
Serve as the single point of contact from Marketing to Account Management and Customer Success.
Run a regular cadence with Account Management and Customer Success to surface customer wins, advocates, and upcoming opportunities.
Use subject-matter experts pragmatically without overburdening them.

Benefits

Hybrid work setup with access to the Soho, New York office.
$50 per month allowance for employees who come into the office regularly (10 or more days per month).
$500 home office stipend.
Medical, dental, and vision insurance options.
Personal learning and development investment.
Company events and teambuilding, including an annual company offsite, winter party, and lunch-and-learns.
Gifts and care packages to celebrate growing families.
27 days of PTO plus 12 national holidays.
401(k) eligibility with matching.
Performance-based bonus.