Senior Customer Marketing Specialist- Program Manager
About The Position
The Senior Customer Marketing Specialist is responsible for Channel Program Management in the United States and Canada. The role supports the development and delivery of marketing programs and promotions for partners and resellers, including management and execution of promotions, improvements to partner sales enablement resources, and regional partner communications. The position collaborates with internal departments and external agencies to implement marketing strategies and support cross-functional teamwork. The work location is Fort Mill, South Carolina, with approximately 15% travel. The role reports to the Global Director of Channel Marketing and is matrixed to the Director of Customer Marketing, US & Canada.
Responsibilities
- Lead the annual partner tiering exercise.
- Partner with management to agree on partner targets.
- Communicate tiers and targets to partners.
- Work with Sales to validate Growth Incentive Rebates (GIR) performance.
- Ensure payment of GIR and Market Development Funds (MDF) is completed.
- Manage the Brady IPS partner loyalty program, GO Rewards.
- Support regional promotions by creating and posting flyers and promotional materials.
- Collect voice-of-customer feedback from the partner and channel community.
- Work closely with Sales, Channel Marketing, Vertical Marketing, Product Marketing, Legal, and Centers of Excellence (COEs).
- Coordinate with agencies for Creative Services, Digital Marketing, PR/Social, trade shows, and events.
- Improve partner sales enablement resources and oversee regional partner communications.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
