Senior Customer Marketing Manager

Bitwarden

2h • $150,000 - $185,000 • Remote

About The Position

Bitwarden is hiring a Senior Customer Marketing Manager to build and lead its customer marketing program, driving customer engagement, adoption, retention, and expansion. The role owns customer advocacy, lifecycle marketing, onboarding and adoption content, customer communications, customer events, and the Customer Advisory Board. As Bitwarden’s first end-to-end customer marketer, this person will set the strategy and execute scalable programs, partnering across Customer Success, Sales, Product, Marketing, and Operations and using data to improve lifecycle programs and communications. The role is remote and requires the candidate to be located in the United States. Bitwarden does not offer visa sponsorship at this time.

Requirements

• At least 7 years of experience in B2B marketing, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies.
• Track record of building customer marketing programs from the ground up and driving measurable gains in adoption, retention, or expansion.
• Experience running customer advocacy and reference programs, with a portfolio of produced customer stories.
• Experience leading programs across North America, EMEA, and APAC, and across customer segments from SMB to enterprise.
• Experience running Customer and Product Advisory Boards.
• Hands-on experience building trigger-based lifecycle campaigns in HubSpot and partnering with Operations on campaign orchestration, data, and reporting.
• Strong analytical skills and ability to translate campaign performance, customer behavior, and lifecycle data into insights and recommendations.
• Strong writing and customer-centric storytelling skills, with ability to build trust with customers ranging from end users to executives.
• Record of leading projects across Marketing, Customer Success, Sales, and Product without direct authority.
• Openness and authenticity combined with a collaborative and adaptable mindset.
• Excellent problem-solving skills, including the ability to find and communicate solutions.
• Excitement and enthusiasm for open source and better internet security.
• Must be located in the United States.

Nice To Haves

• Cybersecurity experience.

Responsibilities

• Partner with leadership and cross-functional stakeholders to define quarterly goals and objectives for the customer marketing function.
• Define and own the customer marketing strategy, execution plan, and KPIs based on established goals.
• Lead lifecycle marketing from onboarding through renewal and expansion, including building trigger-based campaigns in HubSpot with Customer Success and Operations.
• Own the customer advocacy program, developing a library of case studies, testimonials, videos, and quotes across business segments, industries, and regions.
• Develop customer relationships and grow a network of advocates and speakers for sales conversations, strategic events, custom content, and media engagements.
• Manage customer communications, including product announcements, newsletters, and educational content, to drive awareness, adoption, and expansion.
• Create and maintain onboarding and adoption materials, such as admin guides, rollout kits, and videos that illustrate Bitwarden’s value.
• Own customer events strategy and execution, including webinars, customer meetups, and customer programming at industry events.
• Own and grow the Customer Advisory Board, including planning and running sessions, coordinating executives and presenters, and driving member engagement.
• Collaborate with cross-functional stakeholders to align campaign strategy, messaging, targeting, and execution.
• Define and support regional customer marketing needs with localized advocacy, campaigns, and events.

Benefits

• Remote work with motivated and supportive team members across the world.
• Opportunities for personal and professional development, including the #growth-club.
• Support from the team to take on new challenges and grow.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed