Interactive Marketing Specialist I - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

About The Position

The Interactive Marketing Specialist I executes and supports promotional and digital marketing campaigns developed by enterprise and property partners. The role develops working relationships across Marketing disciplines and property teams and trains partners to support successful property-level execution. The position reports directly to the Assistant Manager, Interactive Marketing. The Specialist supports digital offer channels and promotional kiosk and Trilogy projects, including training, adoption, support, standards, process improvements, and documentation. The role also assists with testing and product rollouts, maintains team documentation and shared resources, prepares information for management, and performs product readiness testing in a slot lab or on property as needed. Digital marketing offers are supported during normal business hours and occasionally outside those hours as needed.

Requirements

  • At least three years of work experience in marketing, analytics, or an IT field; direct marketing experience is preferred.
  • Associate degree or equivalent work experience required.
  • Ability to communicate effectively with all levels of the organization.
  • Detail-oriented, with strong time-management skills.
  • Able to use a Windows-based PC and demonstrate intermediate proficiency with Microsoft Office products.
  • Willingness to learn new technologies and train property operators.

Nice To Haves

  • Working knowledge of the casino industry.
  • Passion for Interactive Marketing products and/or digital technology.
  • Experience with or knowledge of Salesforce products.

Responsibilities

  • Build and review promotional offer requests and respond to inquiries within established timelines.
  • Set up mobile, kiosk, slot, and RTCM offers.
  • Assist with promotional kiosk and Trilogy projects, including training, adoption, support, establishing standards, identifying efficiencies, and creating documentation.
  • Learn and apply knowledge of functions related to Interactive Marketing digital offer channels.
  • Collaborate with external partners to gather required information for upcoming marketing offers.
  • Assist with seed testing, User Acceptance Testing (UAT), and rollout of new Interactive Marketing products.
  • Maintain team documentation and shared network resources and perform other administrative functions.
  • Prepare data in an informational format for distribution to all levels of management.
  • Perform product readiness testing in the slot lab or on property as needed.
  • Perform other team-related tasks assigned or requested by the manager.
  • Support digital marketing offers during normal business hours and occasionally outside normal business hours as needed.
  • Train property operators on new technologies.
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