Director, Artist Marketing - Corporate Las Vegas

Tao Group Hospitality•Las Vegas, NV

9d•Onsite

About The Position

The Director, Artist Marketing develops, leads, and executes strategic marketing initiatives for artists performing across Tao Group Hospitality’s nightlife and daylife portfolio. Serving as the primary marketing liaison among Tao Group Hospitality, artist management teams, talent buyers, creative teams, and internal marketing departments, the Director ensures performances receive compelling, on-brand campaigns and premium content. The role oversees artist-specific marketing strategies, promotional campaigns, social content, and digital storytelling to maximize audience engagement, drive ticket sales, and increase artist visibility while balancing artist brand integrity with Tao Group Hospitality’s luxury positioning. The Director manages campaign planning and execution from initial strategy through final delivery, including timelines, approvals, creative assets, promotional obligations, and performance analysis. The role collaborates with internal marketing, digital, social media, public relations, talent buying, programming, sponsorship, and partnership teams, as well as artist representatives and record labels. It also supports special announcements, residency launches, exclusive performances, and major entertainment initiatives. For local Las Vegas events, the Director liaises with artists and representatives as needed, approximately two to three shows per weekend depending on seasonality, and oversees artist logistics from arrival through departure. The position requires a bachelor’s degree in marketing or a similar discipline, three to five years of nightlife- or hospitality-based venue marketing management experience, knowledge of dance music subgenres, and proficiency with Microsoft Office and Windows-based applications. The role may involve extended hours, irregular schedules, evenings, weekends, and holidays, as well as local travel and work in office, casino, nightclub, bar, lounge, or restaurant environments.

Requirements

Bachelor’s degree in Marketing or a similar discipline.
Three to five years of nightlife- or hospitality-based venue marketing management experience.
Proven track record of financial and creative marketing programming success.
In-depth knowledge of various subgenres of dance music.
Proficiency in Microsoft Office and Windows-based applications.
At least 21 years of age.
Strong problem-solving skills.
Excellent written and verbal communication skills.
Ability to write, read, and communicate verbally.
Ability to work under pressure and meet deadlines.
Ability to maintain positive energy throughout the day.
Ability to read computer monitors and print legibly.
Ability to sit and/or stand for extended periods.
Ability to move quickly through work and set the pace in the office.
Ability to push and lift up to 75 pounds, with or without assistance.
Ability to work effectively as part of a team and interact professionally and courteously with internal and external customers, managers, and coworkers.
Ability to maintain a high level of confidentiality.
Ability to handle a fast-paced, busy, and somewhat stressful environment.
Maintain a professional, neat, and well-groomed appearance in accordance with company standards.
Availability for potentially extended hours, irregular shifts, evenings, weekends, and holidays.
Ability to travel locally within the United States as required.

Nice To Haves

Knowledge of POS systems.
Knowledge of Oracle.

Responsibilities

Develop, lead, and execute artist marketing strategies and campaigns for performances across Tao Group Hospitality’s nightlife and daylife venues.
Serve as the primary marketing contact for artist management teams and respond to artist marketing requests.
Establish and manage artist-specific marketing timelines, creative milestones, approvals, and promotional deliverables.
Coordinate Artist Music Promotional Acknowledgement Agreements and secure approvals for the use of artist music in show promotions.
Secure approved artist assets, including photography, logos, biographies, social media content, promotional videos, and usage rights.
Provide strategic direction and collaborate with internal stakeholders on digital and print materials that meet artist guidelines and company brand standards.
Oversee creative workflows and project management, including review cycles, approvals, timelines, and final delivery.
Partner with Digital Marketing and Social Media teams to execute artist-focused content strategies across owned channels.
Build relationships with artist managers and record labels to identify opportunities, develop concepts, source content, and maximize promotional support.
Coordinate artist promotional obligations, including social content, venue appearances, and cross-promotional opportunities.
Keep artist and venue websites current with accurate performance dates, event information, and functioning ticket links.
Maintain artist marketing audits tracking social media support and tour-date listings on artist-controlled websites.
Coordinate with Talent Buying and Programming teams on artist schedules, announcements, and portfolio marketing priorities.
Ensure consistency across digital, social, website, CRM, paid media, and venue collateral channels.
Analyze campaign performance, audience engagement, and other metrics to inform optimization and future strategies.
Monitor music industry trends, emerging artists, social media developments, and fan engagement opportunities.
Collaborate with Public Relations to maximize earned media and visibility around artist performances.
Oversee behind-the-scenes, artist-arrival, performance-highlight, and recap content.
Coordinate with Sponsorship and Partnership teams on approved brand partners and contractual promotional commitments.
Maintain organized libraries of artist assets, creative files, approvals, and campaign documentation.
Cultivate strong relationships with artist management teams and provide a responsive, premium marketing experience.
Develop artist storytelling initiatives that strengthen Tao Group Hospitality’s reputation as an entertainment destination.
Lead marketing coordination for special artist announcements, residency launches, exclusive performances, and major entertainment initiatives.
Liaise with artists and representatives for local Las Vegas nightclub events as needed, approximately two to three shows per weekend depending on seasonality.
Oversee artist logistics from arrival through departure, including accommodations, ground transportation, meals, and performance arrangements.
Manage last-minute artist-team requests while considering hospitality standards, budget restrictions, and operational priorities.
Assist with or complete additional tasks as assigned.