Director, Artist Marketing - Corporate Las Vegas

Tao Group Hospitality•Enterprise, NV

4h•Onsite

About The Position

The Director, Artist Marketing develops, leads, and executes strategic marketing initiatives promoting artists performing across Tao Group Hospitality’s nightlife and daylife portfolio. The role serves as the primary marketing liaison among Tao Group Hospitality, artist management teams, talent buyers, creative teams, and internal marketing departments. It oversees artist-specific strategies, campaigns, social content, and digital storytelling to maximize audience engagement, drive ticket sales, and increase artist visibility while balancing artist brand integrity with Tao Group Hospitality’s luxury positioning. The Director maintains high standards of execution, optimizes campaign performance, strengthens industry relationships, and identifies opportunities to enhance artist marketing across the portfolio. The position also coordinates artist promotional obligations and, for local Las Vegas nightclub events as needed, liaises with artists and their representatives for approximately two to three shows per weekend depending on seasonality. It oversees artist logistics from arrival through departure, including accommodations, transportation, meals, and performance arrangements, and handles last-minute requests with attention to hospitality, budgets, and operational priorities.

Requirements

Bachelor’s degree in Marketing or a similar discipline.
Three to five years of nightlife- or hospitality-based venue marketing management experience, with a proven record of financial and creative marketing programming success.
In-depth knowledge of various subgenres of dance music.
Proficiency in Microsoft Office and Windows-based applications.
At least 21 years of age.
Strong problem-solving skills.
Excellent written and verbal communication skills.
Ability to work under pressure and meet deadlines.
Ability to read computer monitors and print legibly.
Ability to sit and/or stand for extended periods.
Ability to move quickly through work and set the pace in the office.
Ability to push and lift up to 75 pounds, with or without assistance.
Ability to interact professionally and courteously with internal and external customers, managers, and coworkers.
Ability to maintain a high level of confidentiality.
Ability to work effectively in a fast-paced, busy, and somewhat stressful environment.
Ability to maintain a professional, neat, and well-groomed appearance according to company standards.

Nice To Haves

Knowledge of POS systems and Oracle.

Responsibilities

Develop, lead, and execute artist marketing strategies and campaigns for performances across Tao Group Hospitality’s nightlife and daylife venues.
Serve as the primary marketing contact for artist management teams and respond to artist marketing requests.
Manage artist-specific marketing timelines, milestones, creative assets, approvals, and deliverables.
Coordinate Artist Music Promotional Acknowledgement Agreements and obtain approvals for marketing use of artist music.
Secure approved artist assets, including photography, logos, biographies, social content, promotional videos, and usage rights.
Direct and collaborate on digital and print marketing materials consistent with artist guidelines and Tao Group Hospitality brand standards.
Oversee creative workflows, review cycles, approvals, deadlines, and final delivery of marketing assets through project management platforms.
Partner with Digital Marketing and Social Media teams on artist-focused content for owned channels.
Build relationships with artist managers and record labels to identify opportunities, develop concepts, source content, and maximize promotional support.
Coordinate artist promotional obligations, including social content, venue appearances, and cross-promotional opportunities.
Keep artist and venue websites updated with performance dates and event details, and ensure ticket links function.
Conduct artist marketing audits to track social media support and tour date listings on artist-controlled websites.
Coordinate with Talent Buying and Programming teams on artist schedules, performance announcements, and marketing priorities.
Maintain consistency across digital, social, website, CRM, paid media, and venue collateral channels.
Analyze campaign performance, audience engagement, and metrics to optimize future strategies.
Monitor music industry trends, emerging artists, social media developments, and fan engagement opportunities.
Collaborate with Public Relations teams to maximize earned media and performance visibility.
Oversee behind-the-scenes, artist arrival, performance highlight, and recap content.
Coordinate with Sponsorship and Partnership teams to incorporate approved partners and contractual promotional commitments when applicable.
Maintain accessible libraries of artist assets, creative files, approvals, and campaign documentation.
Maintain strong working relationships with artist management teams and provide a responsive, premium marketing experience.
Develop artist storytelling initiatives that strengthen Tao Group Hospitality’s reputation as an entertainment destination.
Lead marketing coordination for special announcements, residency launches, exclusive performances, and major entertainment initiatives.
Liaise with artists and representatives for local Las Vegas nightclub events as needed, approximately two to three shows per weekend depending on seasonality.
Oversee artist logistics from arrival through departure, including hotel accommodations, ground transportation, meals, and performance-related arrangements.
Manage last-minute artist-team requests while considering hospitality standards, budget restrictions, and operational priorities.
Assist with or complete additional tasks as assigned.