Marketing Specialist

Georgia's Own Credit Union•Santa Ana, CA
•Hybrid

About The Position

The Marketing Specialist supports the marketing team in executing the annual Marketing and Branding plan. The role includes copywriting, editing, content creation, campaign development, market research, event coordination, internal promotions, and general support for the Marketing Department. The position requires familiarity with marketing concepts, practices, and procedures, along with the ability to use experience and judgment to plan and accomplish goals. Creativity and latitude are expected. This position offers a flexible hybrid work arrangement, balancing in-office collaboration with remote work. Tools and technology are provided to support productivity from home or the office. The employee works in an office environment, typically at a desk or table, and performs clerical duties using various forms of technology.

Requirements

  • Associate’s or bachelor’s degree in a related field, or equivalent experience.
  • Experience in marketing or campaign creation and data mining or research.
  • Experience with publishing and writing, with samples of marketing materials.
  • Proficiency in Excel, Microsoft programs, and Adobe programs.
  • Strong organizational skills.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and attention to detail.
  • Customer-service focus and goal orientation.
  • Team-player attitude.

Responsibilities

  • Support the marketing department with execution and coordination of marketing campaigns, special events, employee communication, and annual projects that support the Credit Union’s strategic plan.
  • Coordinate and implement marketing projects to ensure deadlines and defined goals are met.
  • Help grow the Credit Union’s social media presence through social media messaging and promotional campaigns.
  • Write and edit copy for time-sensitive communications, including emails, newsletters, and blog content.
  • Assist with internal requests that advance the credit union’s business objectives and initiatives.
  • Use marketing analytics techniques to gather data and report on results.
  • Research growth opportunities by evaluating competitors, trends, and statistical data.
  • Perform other job-related duties as assigned.
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