Marketing Specialist

Heartland Builders • Grand Rapids, MI

12d • Onsite

About The Position

Heartland Builders is hiring a part-time Marketing Specialist to help keep its brand consistent, professional, and visible across customer touchpoints. The role executes day-to-day marketing work, including writing, social media, photography and video, and design, in direct collaboration with the Sales and Marketing Manager. The position is based in person at the Holland office and includes visits to homes and job sites across Grand Rapids and the Lakeshore.

The Marketing Specialist maintains the company’s brand voice and visual consistency, creates written and visual content, manages social media and related accounts, updates website content, designs marketing materials, and coordinates a content calendar. The schedule is 20 hours per week during business hours, with occasional evening or weekend events. The hourly pay range is $25–$30. The role offers the opportunity to develop a brand voice guide and photo library, direct mentorship, and reviews at 90 days and six months, with potential for increased hours.

Requirements

• At least 2 years of experience in marketing, communications, or content creation.
• Strong writing skills, a clear and warm voice, and attention to detail.
• Experience managing business social media accounts.
• Comfort using Canva or similar design tools.
• Ability to shoot and edit short-form video and photos using a phone or camera.
• Experience updating website content and sending email campaigns.
• Highly organized, self-directed, and dependable with deadlines.
• Valid driver’s license and reliable transportation for job site visits.
• Must live in or near Holland, Lakeshore, or Grand Rapids and be able to work in person.

Nice To Haves

• Experience in residential construction, real estate, or home design.
• Familiarity with Houzz, Pinterest, and Google reviews.
• Basic SEO knowledge.
• Portfolio of writing, design, social media, or video work.

Responsibilities

• Serve as guardian of brand voice and visual consistency.
• Write one blog post per month.
• Write and send quarterly client newsletters and prospect emails.
• Gather positive reviews and repurpose them for marketing.
• Manage daily posting on Facebook, Instagram, YouTube, and LinkedIn.
• Maintain Houzz and Pinterest accounts.
• Film and edit short-form video for social media.
• Visit homes to capture photos and project details.
• Keep the photo library organized and current.
• Update and modify the website as needed.
• Design flyers and signs on quick turnaround.
• Build and maintain a content calendar.

Benefits

• Direct mentorship from the Sales and Marketing Manager.
• 90-day check-in and six-month review, with potential to grow hours.
• Opportunity to build a brand voice guide and photo library that stays with the company.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed