Marketing Specialist

Nell Hills•Kansas City, MO

13d•$20 - $25•Onsite

About The Position

Nell Hill's is hiring a creative, proactive Marketing Specialist to lead its marketing presence from strategy through execution. The role covers social media, content, email, photography, events, website, print, and public relations. The specialist will be present in the store and at events, taking ownership of brand presence and helping marketing work drive business results. The position is full-time and on-site in Kansas City, Missouri, with a stated pay range of $20–$25 per hour. The role involves developing and executing campaigns, maintaining consistent brand messaging, managing social and email channels, creating content, planning photo shoots and events, tracking performance, and coordinating with internal departments, vendors, media, and publications. The specialist is expected to be organized, self-directed, creative, and comfortable working in a lively retail environment with frequent in-person interaction. Applicants must email a resume and three work samples: one blog post, a two-week social media plan, and one sale campaign plan. Applications without all three samples will not be considered.

Requirements

3–5 years of marketing experience in retail, lifestyle, home design, or a brand-forward environment.
A creative idea generator with a track record of campaigns that drove results.
Strong knowledge of social media, content creation, email marketing, and digital analytics.
Comfort and confidence on photo or video shoots, either directing or capturing.
Availability and eagerness to be physically present at events, shoots, and in-store activations.
Highly organized and self-directed, with the ability to manage multiple projects without close supervision.
Clear communication skills and ability to collaborate across departments and with leadership.
Passion for home design, retail storytelling, and community engagement.
Comfortable standing and walking for extended periods, including during events.
Able to regularly lift and carry equipment and materials for events and photo shoots, up to 50 lbs.
Adaptability to a lively retail environment with frequent in-person interaction.

Responsibilities

Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and follower growth.
Maintain consistent messaging, themes, and branding across channels.
Conduct market research, identify target audiences, analyze competitors, and inform marketing strategy.
Build and distribute press releases for events, new arrivals, and brand news.
Develop advertising materials and campaigns for Nell Hill's products and services.
Create campaign strategy documents with timelines, content plans, and advertising strategy for key sale periods.
Collaborate across departments to align marketing with business and product goals.
Own daily social media posting, including captions, asset selection, scheduling, and community engagement.
Grow social media following through strategic content, engagement, and audience development.
Maintain a monthly content calendar and route content for approval on schedule.
Build, manage, and optimize paid social campaigns by tracking performance and adjusting strategy.
Create graphics and promotional content for sales, events, and new arrivals.
Plan monthly photo shoots, develop shot lists, and manage assets.
Lead and participate in on-site photo and video shoots and live social content capture.
Organize, execute, attend, and photograph in-store events and activations.
Plan and coordinate marketing support for trade shows, seasonal events, showhouses, and special projects.
Manage event vendors and budgets, keeping activations on-brand and within cost projections.
Write, edit, and publish blog posts on a consistent schedule and manage email distribution.
Maintain and publish internal newsletter content.
Build and manage email and SMS campaigns for sales, events, new arrivals, and blog sends.
Manage audience segmentation for targeted follow-up across customer groups.
Monitor marketing KPIs, including follower growth, engagement rates, and campaign performance.
Develop and lead consumer surveys to understand customer behavior and preferences.
Track projects, measure effectiveness, and prepare status reports for stakeholders.
Manage website content, including homepage updates, blog publishing, and product optimization.
Design flyers, signage, tags, and printed promotional materials, and manage print vendor relationships.
Respond to media inquiries, coordinate with publications, and pitch brand thought leadership opportunities.