Marketing Specialist

Radco•Brainerd, MN

9d•$48,000 - $55,000

About The Position

This position supports and executes marketing initiatives to promote an aftermarket accessories company across retail, digital, and wholesale channels. It is suited to a creative, detail-oriented marketer with an interest in automotive products and brand building. The Marketing Specialist works with the Radco Leadership Team, retail store managers, and the E-commerce team, and develops and maintains knowledge of automotive aftermarket product offerings. The role also assists with other marketing projects and tasks as required.

Requirements

1–2 years of marketing experience.
Good working knowledge of marketing practices.
Strong attention to detail and accuracy.
Effective communication and interpersonal skills.
Ability to work independently and as part of a team.

Responsibilities

Plan and execute marketing campaigns across digital, social, email, radio, and print channels.
Create and manage website, social media, email campaign, and product launch content for current and prospective Guests and Customers.
Create original short-form video content for social media accounts.
Draft and post responses to online reviews on Google, Facebook, and other platforms.
Request and track co-op dollars from vendors, and ensure funds are spent on approved advertising that increases brand visibility.
Coordinate product photography, videos, and promotional content.
Work with retail stores to ensure high-quality in-store signage and displays that represent the company well.
Lead coordination for trade shows, events, and other marketing efforts.
Monitor campaign performance and prepare reports on engagement and ROI.
Maintain brand consistency across marketing platforms and materials.
Work cohesively with the Radco Leadership Team and Radco Retail Store Managers.
Collaborate with the E-commerce team to drive online sales.
Develop and maintain extensive knowledge of automotive aftermarket product offerings.
Assist with other marketing projects and tasks as required.