Marketing Specialist

Mayfran International•Cleveland, OH

13d•Onsite

About The Position

Mayfran International is seeking a dynamic, results-driven Marketing Specialist to support marketing activities, with primary responsibility for coordinating and executing digital marketing and trade show initiatives. The role works closely with the VP of Sales and Marketing to strengthen brand awareness, support sales objectives, engage target markets, and generate measurable results. The position is based at Mayfran International in Mayfield, Ohio, and requires travel for trade shows, customer or industry events, and vendor meetings as needed. Occasional evening or weekend work may be required for event setup, execution, and breakdown. The Marketing Specialist coordinates marketing across digital and traditional channels, helps develop campaigns and the annual marketing plan and budget, conducts market and industry research, maintains marketing materials and brand standards, and coordinates external marketing vendors. The role maintains the company’s website and digital channels; plans and evaluates digital campaigns; coordinates memberships, sponsorships, and trade show participation; prepares monthly bookings and sales forecasts; assists with customer service initiatives and dealer performance measurement; and provides administrative support to the President and VP of Sales and Marketing. The role requires a bachelor’s degree in a relevant field or an equivalent combination of education and relevant marketing experience, as well as experience managing digital marketing, coordinating trade shows or events, and working with cross-functional teams and external vendors.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant marketing experience.
Experience managing digital marketing activities.
Experience coordinating trade shows or events.
Experience working with cross-functional teams and external vendors.
Ability to travel for trade shows, customer or industry events, and vendor meetings as needed.
Demonstrates analytical skills, including collecting and organizing researched data.
Demonstrates problem-solving ability, sound judgment, planning and organization, and effective time management.
Demonstrates customer service, interpersonal, written communication, and oral communication skills.
Demonstrates cost consciousness, integrity, initiative, adaptability, teamwork, and attention to quality and detail.
Ability to use Contact Management Systems (HubSpot), Epicor, MS Office, Adobe Photoshop, InDesign, Illustrator, WordPress, Power BI, and Google Analytics.

Responsibilities

Coordinate and execute marketing activities across digital and traditional channels in alignment with company goals, target markets, sales objectives, and priorities set by the VP of Sales and Marketing.
Work with the VP of Sales and Marketing to establish priorities, develop campaigns, and execute day-to-day marketing initiatives; provide recommendations.
Assist with developing the annual marketing plan and budget, track expenditures, coordinate vendor costs, and help keep activities within approved budget parameters.
Conduct market, customer, competitor, and industry research to identify opportunities for products, new markets, campaigns, and sales growth.
Keep company literature, brochures, videos, and other marketing materials up to date.
Coordinate with advertising agencies, designers, printers, photographers, videographers, and other marketing vendors; communicate requirements, coordinate approvals, monitor timelines and costs, and help ensure deliverables meet brand standards.
Maintain and consistently apply Mayfran’s brand standards across communications and marketing materials.
Coordinate memberships, sponsorships, and participation in relevant industry associations, and identify opportunities to increase brand visibility, customer engagement, and market awareness.
Assist with customer service initiatives and measuring dealer performance.
Maintain the company website, LinkedIn, Facebook, YouTube, dealer portal, and other digital channels; develop content calendars, publish content, and ensure information is accurate, consistent, and aligned with brand standards and direction from the VP of Sales and Marketing.
Plan and execute digital marketing campaigns, including email, social media, website, search, and paid digital initiatives.
Establish campaign goals, monitor KPIs such as website traffic, engagement, leads, and conversions, and provide regular performance reports with recommendations for improvement.
Prepare monthly bookings and sales forecasts.
Coordinate trade show planning and execution, including show selection, budgeting, contracts, booth space and design, registrations, exhibits, shipping, promotional materials, travel coordination, lead capture, on-site support, and post-show follow-up and performance evaluation.
Provide administrative support to the President and VP of Sales and Marketing.
Travel for trade shows, customer or industry events, and vendor meetings as needed; support occasional evening or weekend event work.