Marketing Specialist

Churchill Downs Incorporated•Miami Gardens, FL

10d•Onsite

About The Position

Calder Casino is seeking a Marketing Specialist to support the planning, development, and execution of integrated marketing and communications initiatives that enhance brand awareness, drive guest engagement, and support business objectives. The role coordinates campaigns across digital, social media, email, and traditional channels, serving as a liaison between internal stakeholders and external advertising partners while helping ensure brand consistency and expand audience reach. The position includes bilingual English/Spanish copywriting, content creation, social media management, campaign execution, graphic design, photography and videography, performance reporting, and online community engagement. The successful candidate will be creative, organized, detail-oriented, and communicative, with a focus on guest-oriented experiences. Prior casino and gaming experience is encouraged. A bachelor's degree in a related field is preferred; relevant education and at least two years of related professional experience may also be considered. The role requires the ability to obtain and maintain a valid gaming license. The employee may be required to sit or stand, walk, reach, handle objects or controls, climb or balance, stoop, kneel, crouch or crawl, and talk or hear. Lifting or moving up to 30 pounds may be required. The work environment is usually moderate to loud, and the employee circulates through assigned areas, including the smoking area, observing players and machine operations.

Requirements

Fluent in English and Spanish, including reading, writing, and speaking.
Excellent oral and written communication skills.
High level of professionalism and ability to react well under pressure.
Ability to work in a fast-paced environment and interact with internal departments.
Ability to exercise sound business judgment and develop effective solutions quickly.
A combination of relevant education and at least two years of professional experience in marketing, communications, public relations, or a related field may be considered.
Strong computer skills and fundamental knowledge of email marketing platforms, preferably Salesforce.
Ability to obtain and maintain a valid gaming license.
Ability to meet the listed physical demands, including potentially lifting or moving up to 30 pounds.

Nice To Haves

Bachelor's degree in Advertising, Marketing, Communications, Public Relations, or a related field.
Prior experience in casino and gaming.
Familiarity with Adobe products, including InDesign, Photoshop, Illustrator, and Acrobat.
Familiarity with a content management system, preferably WordPress.
Familiarity with SEO and Google Analytics.

Responsibilities

Coordinate marketing projects with external advertising agencies, ensuring deliverables are timely, within scope, and aligned with organizational objectives and brand standards.
Collaborate with the Digital Marketing Manager on branding ideas, graphic designs, promotional materials, and advertising copy.
Write and proofread bilingual English/Spanish promotional materials, social media content, email campaigns, and website content.
Work with the database team to plan and execute email marketing campaigns supporting promotions, events, new games, and special offers.
Manage and update the department's social media calendar.
Coordinate campaign execution across email, paid social, and organic social channels.
Create relevant, unique, engaging content for platforms including Facebook and Instagram.
Create flyers, brochures, business cards, event signage, and promotional posters using design tools such as Adobe Creative Suite.
Monitor social media channels daily for guest feedback and respond in a timely manner.
Monitor online activity for fraudulent or suspicious interactions and fake accounts.
Foster dialogue on social media platforms and build interactive relationships with guests.
Work with the advertising agency to measure the effectiveness of social media efforts.
Develop and execute social media campaigns and growth initiatives; track, analyze, and report performance metrics to measure effectiveness and support continuous improvement.
Capture and manage original photo and video content and maintain an organized library of approved digital assets.
Identify and coordinate guest-generated content opportunities.
Stay current with social media trends, platform features, video formats, sounds, hashtags, and content styles.
Assist with casino events and promotions as needed.
Perform other duties as assigned.
Adhere to the Code of Conduct and Calder Casino policies and procedures.
Maintain and promote the business strategy and an open-door policy that supports communication with Team Members.
Provide exceptional guest service, build positive relationships, and resolve concerns to support a superior guest experience.