Marketing Operations & AI Specialist

Sky Society•Austin, TX

3d•Hybrid

About The Position

Sky Society is hiring a hands-on Marketing Operations & AI Specialist to own the automations, systems, and digital operations behind every stage of the customer journey. Reporting to the Director of Growth, this role identifies where prospects drop off, where manual work can be eliminated, and how better systems can improve conversion. The specialist owns operational infrastructure across marketing automation, AI agents and Claude skills, Zapier workflows, segmentation, conversion tracking, reporting, testing, and AI-powered process improvements. A major focus is designing and building AI-powered systems using Claude Code, Claude Cowork, and other leading AI tools and frameworks. The role builds and maintains integrations and automations, manages lifecycle campaigns, supports paid media infrastructure, tracks funnel conversion, and develops reporting and testing processes. Success involves auditing existing systems and mapping the customer lifecycle in the first 30 days; resolving priority automation and data issues and beginning AI workflow development by 60 days; and establishing documented, reliable marketing operations and deploying the first phase of an agentic admissions system by 90 days.

Requirements

Located in Austin, Texas; the role has a hybrid work environment.
3–6 years of experience in marketing automation, growth operations, marketing operations, or a related technical operations role.
Hands-on experience using Claude Code, Claude Cowork, or similar AI tools to build automations, agents, custom skills, integrations, dashboards, or workflows.
Strong interest in AI and active experimentation with emerging tools; incorporates AI into everyday work and problem-solving.
Strong systems-thinking skills, including understanding how complex processes, tools, and data connect and designing scalable solutions.
Exceptional attention to detail, organization, and methodical work, with a commitment to accuracy, documentation, quality control, and operational reliability.
Strong understanding of conversion tracking, UTMs, events, attribution, segmentation, and lifecycle marketing.
Ability to build and maintain reporting across Google Analytics 4, Google Search Console, ActiveCampaign, and other growth platforms.
Technical resourcefulness and ability to troubleshoot integrations, workflows, and data, identify root causes, and prevent recurring issues.
Proactive problem-solving, including independently identifying inefficiencies, anticipating potential issues, and taking ownership of system improvements.
Comfort experimenting with new tools, testing solutions, and using data to guide improvements.
Interest in Sky Society’s mission of helping women build careers in marketing.

Nice To Haves

Experience with multiple LLM platforms, AI development frameworks, or agent orchestration tools.
Experience designing and deploying multi-agent systems, including workflows with task delegation, tool use, and agent coordination.
Experience developing AI agents and multi-step agentic systems.
Technical experience with Python, JavaScript, SQL, REST APIs, webhooks, FastAPI, or Flask.

Responsibilities

Build and experiment with AI agents and agentic systems using Claude Code, Claude Cowork, and emerging AI tools, including workflows in which multiple agents collaborate.
Develop, maintain, and optimize custom Claude skills to automate processes, improve efficiency, and expand AI system capabilities.
Build and manage integrations across ActiveCampaign, booking platforms, forms, databases, and messaging tools using Zapier, APIs, webhooks, and other automation technologies.
Own, audit, and optimize automations across the customer lifecycle, from lead acquisition and nurture through onboarding, retention, and win-back.
Identify opportunities to eliminate manual work, streamline operations, and implement AI-powered solutions across the business.
Build email, SMS, and automated lifecycle campaigns using approved brand-team copy and creative.
Manage segmentation, tags, lists, triggers, personalization, and customer journey logic.
Quality-check campaigns and automations before launch, including links, logic, rendering, tracking, personalization, and deliverability.
Support paid media campaigns with tracking, audience setup, landing-page handoffs, and conversion infrastructure as needed.
Track conversion across funnel stages, from traffic to lead to booked call to customer.
Own UTMs, tracking events, goals, attribution, and conversion infrastructure.
Build and manage an ongoing testing roadmap across email, SMS, paid media, direct mail, the website, and additional channels.
Create reporting that gives the Director of Growth visibility into performance and opportunities.
Audit existing automations, Claude skills, integrations, and marketing systems; map the customer lifecycle and establish a prioritized improvement roadmap.
Resolve priority automation and data issues, establish reliable funnel reporting, and ensure lifecycle campaigns and workflows run accurately.
Build and test AI agents or Claude-powered workflows to streamline manual tasks in the admissions process.
Establish documented marketing operations infrastructure with consistent QA, reporting, and testing processes, and deploy the first phase of an agentic admissions system.