SNF Marketing Specialist

Eskaton•Stockton, CA

21d

About The Position

The SNF Marketing Specialist develops and maintains referral relationships, increases admissions, and supports sustainable occupancy at Meadowood Health and Rehabilitation Center. The role serves as a primary liaison between Meadowood and hospitals, physicians, discharge planners, case managers, healthcare organizations, and other community referral sources. The specialist takes a proactive, results-oriented approach to business development, identifies growth opportunities, and works with facility leadership to achieve occupancy and payer mix goals. The position requires an understanding of skilled nursing services, strong relationship-building skills, and a commitment to exceptional customer service. The specialist develops and implements marketing strategies; promotes Meadowood's services, clinical capabilities, rehabilitation services, quality outcomes, and achievements; and conducts outreach to referral partners and the community. The role also supports admissions and transitions of care, tracks census and referral activity, maintains referral relationships and records, and reports on marketing performance. In interactions with prospective residents, families, and referral partners, the specialist represents Meadowood and O'Connor Woods professionally and supports hospitality, resident dignity, person-centered care, confidentiality, and compliance with HIPAA and applicable healthcare regulations.

Requirements

Bachelor's degree in marketing, business, healthcare administration, communications, or a related field preferred, but not required.
Minimum of two years of experience in healthcare marketing, business development, admissions, or referral development preferred.
Strong interpersonal, communication, presentation, and relationship-building skills.
Demonstrated ability to develop referral relationships and generate business growth.
Working knowledge of skilled nursing and rehabilitation services.
Ability to work independently, manage priorities, and meet performance expectations.
Strong organizational, follow-up, and problem-solving skills.
Ability to analyze census trends, referral activity, and market opportunities.
Proficiency in Microsoft Office and electronic referral or customer relationship management systems.
Professional judgment, discretion, and commitment to ethical marketing practices.

Nice To Haves

Experience in skilled nursing, post-acute care, rehabilitation, or hospital discharge planning is strongly preferred.
Established relationships with hospitals and healthcare referral sources in San Joaquin County and surrounding markets are desirable.
Knowledge of Medicare, Medi-Cal, managed care, and skilled nursing admission processes is preferred.

Responsibilities

Develop and implement marketing strategies to increase referrals, admissions, and facility occupancy.
Establish and maintain relationships with hospital discharge planners, case managers, physicians, medical groups, health plans, and community healthcare providers.
Visit hospitals, physician offices, and referral partners to promote Meadowood's services and capabilities.
Identify new referral opportunities and develop strategies to expand Meadowood's market presence.
Represent Meadowood at healthcare networking events, community meetings, and professional functions.
Coordinate facility tours, presentations, and outreach activities for prospective residents, families, and referral partners.
Promote Meadowood's clinical capabilities, rehabilitation services, quality outcomes, and achievements.
Work with the Administrator, Director of Nursing, Admissions, and Business Office to support timely and appropriate admissions.
Maintain an active referral pipeline and promptly follow up on potential admissions.
Monitor daily census, admissions, discharges, referral activity, and occupancy trends.
Develop strategies to achieve and sustain occupancy goals while supporting an appropriate payer mix.
Identify barriers to admissions and work with the leadership team to resolve them.
Communicate with referral sources about bed availability, services, and admission processes.
Support transitions from hospitals and other care settings to Meadowood.
Serve as a primary point of contact for referral partners and maintain consistent communication with key accounts.
Build trust and credibility through responsiveness, professionalism, and follow-through.
Track referral activity, sources, conversion rates, and lost referral opportunities.
Identify changes in referral patterns, market conditions, and competitor activity.
Develop and maintain a referral contact database and document marketing activities.
Monitor monthly occupancy performance and payer mix goals.
Prepare regular marketing reports on referral activity, admissions trends, outreach efforts, and progress toward established goals.
Participate in census and admissions meetings with facility leadership.
Recommend marketing strategies and operational improvements based on performance results.
Maintain accurate records of marketing and referral development activities.
Represent Meadowood and O'Connor Woods professionally in all interactions.
Provide a welcoming, responsive, and supportive experience for prospective residents, families, and referral partners.
Demonstrate commitment to hospitality, resident dignity, and person-centered care.
Maintain confidentiality and comply with HIPAA and applicable healthcare regulations.
Work cooperatively with departments to ensure commitments to referral sources and families are communicated and addressed.