Marketing Specialist

GreenState Credit Union•North Liberty, IA

21d

About The Position

The Marketing Specialist executes marketing strategies for GreenState’s Retail, Mortgage, Wealth Management, and/or Insurance departments. The role collaborates with internal teams to support growth and retention and provide a professional, positive member experience while following GreenState’s branding guidelines. It requires strong writing and project management skills and involves coordinating multiple projects and working with agency partners. The position creates and executes marketing materials and communications across print and digital channels, supports event planning and onboarding, monitors campaign performance, conducts research, prepares targeted marketing lists and reports, and ensures campaigns meet legal, compliance, and branding requirements. The role reports to the VP Marketing and does not supervise others. GreenState describes its purpose as creating lasting value for members, communities, and employees, and emphasizes an engaging, diverse, and inclusive workplace. The salary range is $79,173.90–$92,563.38, with a progressive benefit package.

Requirements

Bachelor’s degree in marketing or business.
Two years of work experience.
Experience writing professional communications.
Ability to coordinate and prioritize large, detailed project requirements and schedules and lead multiple projects at once.
Strong attention to detail, including accuracy checks, proofreading, and layout review.
Strong people skills for internal and external Credit Union communications.
Proficiency with PC software, including the Microsoft Office application suite.
Ability and willingness to work additional hours as workload and the Credit Union’s changing competitive environment demand.
Must be bondable.

Responsibilities

Follow the Credit Union’s core values and Service Standards in support of its mission and vision.
Maintain a positive internal and external member-service focus, demonstrate teamwork, protect member confidentiality, and support a diverse and inclusive work environment.
Collaborate with internal business units—including Retail, Mortgage, Wealth Management, Trust Services, Insurance, and Commercial—to develop and execute growth and retention strategies.
Create and manage collateral materials, digital ads, videos, website content, newsletter blurbs, social media posts, event planning, and new employee onboarding for assigned teams.
Assist with marketing collateral and communications, including design, copywriting, proofreading, and execution.
Work with agency partners to align campaigns with strategic initiatives.
Maintain GreenState brand integrity across external advertising and communications.
Review campaign performance metrics and recommend ongoing optimization.
Conduct marketing and demographic research and competitive scans across the field of membership, and stay current on industry trends.
Prepare targeted marketing lists and reporting using the Credit Union’s MCIF system, CRM, and/or other platforms as needed.
Ensure marketing campaigns comply with legal and compliance requirements.
Coordinate and lead multiple projects simultaneously and manage project requirements and schedules.