Creative Strategist Jobs

About The Position

Requirements

• 3+ years hands-on Meta buying in direct-response lead generation — local services, gyms/fitness, education/enrollment, events, memberships. (Ecommerce-only backgrounds usually don't translate here.)
• Managed meaningful budgets (US $20K+/month, or scaled accounts significantly) and can show the numbers story behind ads you briefed or built
• A real testing methodology you can articulate unprompted — not one-off experiments
• Measurement literacy: attribution windows, click vs. view-through, blended CAC vs. in-platform ROAS, and healthy skepticism about what Ads Manager claims
• Fluent English, written and spoken — all customer-facing copy is English
• Comfort with spreadsheet-level analysis and cohorting performance by creative
• Full-time availability with 4+ hours of daily overlap with US Eastern Time

Responsibilities

• Own Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling
• Manage the creative testing engine: an always-on testing calendar with clear hypotheses per test (hook, angle, format, audience)
• Conduct creative analysis: hook rate, hold rate, CTR, and CPL by creative — diagnosing exactly where each ad wins or loses people, and briefing the next variant
• Brief and direct UGC creators and our video editor; write hooks and ad copy in English
• Manage full-funnel performance: landing pages and lead forms, CAPI setup and event match quality, and speed-to-lead handoffs with our sales teams
• Plan seasonal campaigns around registration windows (fall/winter/spring/summer sessions, camps, leagues)
• Execute localized campaigns: geo-radius targeting, small remarketing pools, frequency management in limited markets
• Provide a weekly scorecard in business terms: registrations, CPL, CAC, and blended efficiency — not vanity metrics

Benefits

• Compensation: $1,500-2,500 USD per month depending on experience