Creative Strategist

OuterBox•Akron, OH

1d•Remote

About The Position

Creative Strategists are hands-on creators and executors who produce high-performing digital assets that support OuterBox’s Paid Media strategies. Working under the direction of the Lead Creative Strategist, this role develops creative concepts, produces cross-channel assets, and supports testing and optimization across Paid Social, Paid Search, and Programmatic campaigns. The role collaborates with internal teams and may work directly with clients to ensure creative output aligns with goals, brand guidelines, and platform best practices. The position uses established processes, templates, brand kits, creative tools, and AI software to produce and manage campaign assets. It supports creative testing and performance-informed iteration in coordination with Paid Media teams and the Lead Creative Strategist. The role is USA-based and requires authorization to work without employer-sponsored employment visa support. The work primarily involves sitting at a desk and using a computer for extended periods, with occasional light physical activity such as carrying equipment or setting up presentations. A high level of mental focus and the ability to work under pressure are required.

Requirements

Strong understanding of digital marketing channels and best practices.
Proficiency with creative tools such as Adobe Creative Suite, Canva, or similar.
Proficiency in using AI tools such as Claude for ideation and sales pitches.
Excellent storytelling, copywriting, and content creation skills.
Analytical mindset and ability to interpret data and make data-driven decisions.
Strong project management skills and ability to handle multiple projects simultaneously.
Exceptional communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Experience with performance marketing and understanding of metrics such as ROI, CPC, CPA, and conversion rates.
Familiarity with A/B testing and optimization techniques.
Must be located in the USA.
Must be able to work without employment visa sponsorship from the company.

Nice To Haves

Four or more years of experience is preferred; exemplary performance may supersede the experience requirement.
Experience working with creative AI tools.

Responsibilities

Execute creative strategies provided by the Lead Creative Strategist and Paid Media teams.
Produce high-quality, performance-driven static graphics, video, motion graphics, ad copy, and supporting campaign materials.
Adapt creative concepts across formats and platforms, including Meta, TikTok, LinkedIn, Google Ads, and Programmatic.
Follow established processes, templates, brand guidelines, and quality standards.
Create engaging digital content optimized for audience segments and funnel stages.
Implement creative testing plans by delivering variations for A/B tests, refreshes, and ongoing optimization cycles.
Manage asset revisions efficiently and incorporate feedback from internal teams and clients.
Research competitors, creative trends, platform shifts, and audience behavior to strengthen creative ideation.
Identify emerging formats and opportunities to evolve asset execution in alignment with lead direction.
Work with Paid Media Strategists, Client Services, and the Lead Creative Strategist to prioritize creative needs and ensure timely delivery.
Support client-facing discussions when appropriate, particularly regarding asset explanations, revisions, and performance-informed improvements.
Coordinate with internal teams to ensure assets meet campaign requirements and deadlines.
Review creative performance metrics under guidance from Paid Media teams and the Lead Creative Strategist.
Use data and insights to refine variations, improve creative output, and inform iterative testing.
Document learnings and contribute to team-wide creative improvements.
Use established creative tools, templates, AI software, and brand kits to support production.
Manage internal assets and files according to agency structure and naming conventions.
Suggest improvements to asset execution and flag opportunities to the Lead Creative Strategist.
Perform additional duties as assigned.