Creative Strategist

Withings•Boston, MA

1d•$85,000 - $100,000

About The Position

Withings is hiring a Creative Strategist to develop brand-aligned creative concepts for audiences at different awareness levels and across the full marketing funnel. The role aims to improve creative performance and cost efficiency across internal teams and agency partners while maintaining a cohesive brand and testing new approaches. The Creative Strategist sits at the intersection of brand, media and production, translating audience insights and performance data into creative that defines what to say, to whom and in which format. The role oversees creative strategy for US paid social, YouTube and CTV, working alongside the Head of Creative and managing a monthly campaign budget in the tens of thousands. It combines creative vision with analytical rigor, with an emphasis on entertaining content, brand integrity and experimentation. The position collaborates with the US Brand team in Boston and Brand Marketing, studio and product marketing teams in Paris. It involves managing agencies and production partners, developing briefs and content concepts, directing creator content, creating a structured testing roadmap, analyzing performance and ensuring assets comply with brand voice and health-claims rules. AI tools are used to accelerate research, drafting, versioning and in-house creative exploration.

Requirements

4 to 7 years of experience in creative strategy, performance creative or brand strategy at an agency or DTC brand.
Proven experience managing creative agencies or production partners from brief through delivery.
A portfolio of paid social and video work demonstrating the insight, brief and results.
Fluency in Meta and YouTube creative best practices and in interpreting creative performance data.
Excellent writing skills, including the ability to write short, concrete and human hooks, scripts and briefs.
Comfort working across time zones with a team based in Paris.

Nice To Haves

Experience in health, wellness, medtech or consumer tech, ideally involving regulated health claims.
Experience with CTV and creator programs at scale.
Hands-on skills in Figma, CapCut or Premiere, and creative analytics tools such as Motion.

Responsibilities

Translate the brand platform and audience personas into creative angles, hooks and messaging territories for different audiences and funnel stages.
Analyze customer reviews, comments, surveys, search behavior and social trends to identify resonant language and moments, and bring authentic customer feedback into media channels.
Track competitor creative and broader industry and viral social trends, turning insights into concepts and recommendations that highlight Withings' competitive edge.
Manage creative agencies and production partners, including briefs, feedback rounds, timelines, budgets and delivery quality.
Write creative briefs for agencies, the in-house studio and creators.
Develop concepts, scripts and storyboards for Meta, TikTok, YouTube and CTV, across short hooks and long-form explainers, meeting placement specifications and aspect ratios.
Brief and direct creator content centered on authentic stories about personal health data, and develop creator guidelines, swipe files, visual references and best practices.
Build and run a structured creative testing roadmap covering hypotheses, variables, success metrics and readouts.
Partner with paid media to analyze creative performance, supply launch-ready asset variations and iterate quickly on top-performing concepts.
Share learnings between organic and paid social with the Head of Social, and maintain a shared hook library and concept bank.
Collaborate with the Head of Creative, US Brand team in Boston, and Brand Marketing, studio and product marketing teams in Paris.
Ensure assets follow brand voice and health-claims rules, coordinating with legal and regulatory teams before launch.
Use AI tools to accelerate research, drafting and versioning while maintaining creative standards, and experiment with AI-generated on-brand concepts and asset variations.