Creative Strategist

OuterBox • Akron, OH

1d • $65,000 - $75,000 • Remote

About The Position

Creative Strategists are hands-on creators and executors who produce high-performing digital assets that support OuterBox’s Paid Media strategies. Under the direction of the Lead Creative Strategist, this role develops creative concepts, produces cross-channel assets, and supports testing and optimization across Paid Social, Paid Search, and Programmatic campaigns. The Creative Strategist works with internal teams and may partner directly with clients to ensure creative output aligns with campaign goals, brand guidelines, and platform best practices.

The role uses established processes, templates, brand kits, creative and AI tools, and organizational systems to produce and manage campaign assets. It also reviews performance insights under guidance from Paid Media teams and the Lead Creative Strategist, applies those insights to future creative variations, and documents learnings that contribute to team-wide creative improvements. The position is USA-based and requires the employee to be located in the United States; OuterBox is unable to sponsor or take over sponsorship of an employment visa at this time.

Requirements

• At least 4 years of experience preferred; exemplary performance may supersede the experience requirement.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in Adobe Creative Suite, Canva, or similar creative tools.
• Proficiency using AI tools such as Claude for ideation and sales pitches.
• Excellent storytelling, copywriting, and content creation skills.
• Analytical mindset and ability to interpret data and make data-driven decisions.
• Strong project management skills and ability to handle multiple projects simultaneously.
• Exceptional communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with performance marketing and understanding of metrics such as ROI, CPC, CPA, and conversion rates.
• Familiarity with A/B testing and optimization techniques.
• Experience working with creative AI tools.
• Must be located in the USA.
• Must be authorized to work without requiring OuterBox to sponsor or take over sponsorship of an employment visa.

Nice To Haves

• Four or more years of experience is preferred, though exemplary performance may supersede this requirement.

Responsibilities

• Execute creative strategies provided by the Lead Creative Strategist and Paid Media teams.
• Produce performance-driven assets, including static graphics, video, motion graphics, ad copy, and supporting campaign materials.
• Adapt creative concepts across Meta, TikTok, LinkedIn, Google Ads, Programmatic, and other required formats and platforms.
• Follow established processes, templates, brand guidelines, and quality standards.
• Create digital content tailored to audience segments and funnel stages.
• Implement creative testing plans and deliver variations for A/B tests, refreshes, and ongoing optimization.
• Manage asset revisions and incorporate feedback from internal teams and clients.
• Research competitors, creative trends, platform shifts, and audience behavior to support creative ideation.
• Identify emerging formats and opportunities to evolve asset execution in alignment with lead direction.
• Work with Paid Media Strategists, Client Services, and the Lead Creative Strategist to prioritize creative needs and deliver assets on time.
• Support client-facing discussions when appropriate, including explaining assets, handling revisions, and discussing performance-informed improvements.
• Coordinate with internal teams to ensure creative assets meet campaign requirements and deadlines.
• Review creative performance metrics under the guidance of Paid Media teams and the Lead Creative Strategist.
• Use data and insights to refine creative variations, improve output, and inform iterative testing.
• Document learnings and contribute to team-wide creative improvements.
• Use established creative tools, templates, AI software, and brand kits to support production.
• Manage internal assets and files according to agency structure and naming conventions.
• Suggest improvements to asset execution and flag opportunities to the Lead Creative Strategist.
• Perform additional duties as assigned.

Benefits

• Health insurance
• 401(k) and retirement savings
• Generous paid time off
• Flexible scheduling
• Remote-first culture
• Professional development
• Employee referral program
• Additional perks designed to support health, productivity, and fulfillment at work and at home

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed