Creative Strategist (Freelance, with opportunity to extend into full-time)

mindbodygreen•Miami, FL

About The Position

mindbodygreen is seeking a freelance Creative Strategist to develop and optimize performance-focused advertising and influencer campaigns, with a possibility of moving into a full-time role. The position combines storytelling and data-informed creative strategy, with a particular focus on Meta platforms, ecommerce campaigns, audience segmentation, and platform-specific creative. The strategist will concept, script, brief, evaluate, and iterate on campaign assets while working with internal creative partners, influencers, and cross-functional teams. The role suits someone comfortable balancing creative ideation with writing briefs, reviewing performance data, and using results to guide new creative work. mindbodygreen describes its culture as high-performance, fast-moving, action-oriented, and supportive of diverse perspectives. The company focuses on health and well-being content, experiences, and science-backed supplements.

Requirements

2–5+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness.
Proven experience creating ad campaigns for Instagram.
A strong portfolio of ad creative demonstrating storytelling, strategy, and conversion thinking.
Experience working with influencers or creators, including briefing, content collaboration, and post-campaign evaluation.
Strong interest in health and wellness.
Ability to interpret data and translate insights into actionable creative direction.
Strong organizational and communication skills, including the ability to manage multiple stakeholders and timelines.

Nice To Haves

Experience with the supplements category.
Experience working in or with a supplements or wellness brand.
Ability to leverage AI to improve efficiency and transform ways of working.
Curiosity and rigor in uncovering and testing new creative angles and personas.
Experience testing and iterating creative assets across ad formats.
Copywriting or scriptwriting ability for short-form video and paid social ads.
Relevant experience shooting on an iPhone, photography, or content creation.

Responsibilities

Drive creative strategy for paid ecommerce campaigns, particularly across Instagram and Facebook.
Concept, script, and brief static, motion, UGC, and influencer-led ads designed to drive engagement and conversion.
Partner with designers, video editors, and other creatives to bring concepts to life.
Collaborate with influencers to co-create platform-native, brand-authentic content.
Analyze performance data to identify insights and inform creative iterations.
Develop creative briefs and testing frameworks to optimize campaigns and support learning.
Monitor platform trends and wellness culture conversations for fresh creative angles.
Manage multiple campaigns simultaneously, meeting deadlines and keeping creative on-brand and effective.
Collaborate with paid media, ecommerce, and product marketing teams to align creative with business goals.