About The Position
Kyra is an enterprise influencer marketing platform that manages creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. The Senior Strategist leads platform-native campaign strategy, combining creative storytelling with measurable brand impact and owning strategic direction from pitch through post-campaign. The role collaborates with Client Solutions, Campaign Management, Paid Media, and Business Development to develop effective campaigns for fashion, beauty, CPG, and sports accounts. It turns data into narratives, client goals into creative ideas, and cultural trends into opportunities. The position is freelance for one month, with a possible extension, and an immediate start is preferred. It reports to the Strategy Director.
Requirements
- 4–6 years of experience in strategy, planning, insights, or branded content.
- Experience implementing or using AI tools in work processes.
- Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube.
- Strong understanding of TikTok culture, trend cycles, and platform-native audience behaviour.
- Ability to translate brand identities into authentic, attention-grabbing creator content.
- Comfort working with performance metrics, audience data, and platform insights.
- Ability to structure measurement frameworks, make data actionable, and clearly present performance narratives.
- Exceptional brief-writing, storytelling, and presentation skills.
- Strong client presence and ability to articulate ideas confidently and advance strategy.
Nice To Haves
- Experience in the creator space, fashion, beauty, CPG, sports, or with a social-first brand.
- Experience owning strategy across multiple live campaigns and strategic touchpoints.
- Passion for beauty, social culture, and advancing the potential of creator content.
- A hybrid approach that blends logic with creativity and intuition with structure.
Responsibilities
- Develop end-to-end campaign strategies, including audience profiling, creator casting logic, content formats, messaging, and performance KPIs.
- Work cross-functionally to create platform-native campaign concepts that align with brand tone and commercial goals.
- Write high-quality briefs and strategic decks for clients and creators.
- Define and refine measurement frameworks across CPV, ER, and platform-specific KPIs.
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
- Conduct cultural listening, market research, and platform trend tracking in fashion, beauty, CPG, and sports.
- Turn emerging insights into actionable campaign ideas and brand opportunities.
- Contribute trend insights and points of view for new-business decks, pitches, and proposals.
- Join client calls to present recommendations and explain campaign decisions.
- Collaborate with Account and Campaign Leads to respond to briefs and adapt campaign strategy based on feedback.
- Lead strategy across a client portfolio and build relationships based on value and clarity.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
