Senior Strategist (Strategic, Creative), US East Coast Based
About The Position
Kyra is hiring a Senior Strategist to lead platform-native influencer campaign strategies for two large enterprise accounts. The role owns strategic direction from pitch through post-campaign, using insights to develop creative concepts that combine compelling storytelling with measurable brand impact across TikTok, Instagram, YouTube, and other platforms. It is suited to a beauty-savvy strategist who can turn data into narrative, client goals into creative, and trends into opportunities. The Senior Strategist works closely with Client Solutions, Campaign Management, Paid Media, and Business Development. The role includes developing end-to-end campaign strategies, defining measurement frameworks, tracking cultural and platform trends in beauty, supporting new business pitches, and advising clients on strategic recommendations. The position reports to the Strategy Director and is US East Coast based within a remote-first team.
Requirements
- 4–6 years of experience in strategy, planning, insights, or branded content, ideally in a creator, beauty, or social-first brand.
- Experience implementing or using AI tools in workflows.
- Deep knowledge of platform behaviors, content formats, and the creator economy across TikTok, Instagram, and YouTube.
- Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
- Ability to translate brand identities into authentic, attention-grabbing creator content.
- Comfort working with performance metrics, audience data, and platform insights.
- Ability to structure frameworks, make data actionable, and present performance narratives clearly.
- Exceptional brief-writing, storytelling, and presentation skills.
- Strong client presence and ability to articulate ideas confidently and drive strategy forward.
Nice To Haves
- Experience owning strategy across multiple live campaigns and strategic touchpoints.
- Passion for beauty, social culture, and pushing the boundaries of creator content.
- Ability to blend logic with creativity and intuition with structure.
Responsibilities
- Develop end-to-end campaign strategies, including audience profiling, creator-casting logic, content formats, messaging, and performance KPIs.
- Work cross-functionally to create platform-native campaign concepts aligned with brand tone and commercial goals.
- Write briefs and strategic decks for clients and creators.
- Define and refine measurement frameworks across CPV, ER, and platform-specific KPIs.
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimization.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
- Conduct cultural listening, market research, and platform trend tracking in the beauty category.
- Translate emerging insights into campaign ideas and brand opportunities.
- Contribute trend insights and points of view to decks, pitches, and proposals supporting new business efforts.
- Join client calls to present strategic recommendations and explain campaign decisions.
- Collaborate with Account and Campaign Leads to respond to briefs and evolve strategies based on feedback.
- Lead strategy across the client portfolio and build relationships grounded in value and clarity.
Benefits
- Remote-first work flexibility.
- 25 days of paid time off plus bank holidays, three wellness days, and paid sick leave each year.
- Annual Learning & Development budget.
- Annual bonus scheme.
- Healthcare coverage for US-based team members.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
