Creative Strategist (Freelance, with opportunity to extend into full-time)

mindbodygreen•Miami, FL

About The Position

mindbodygreen is seeking a freelance Creative Strategist to develop and optimize storytelling-led, performance-focused ads and influencer campaigns, particularly for Meta platforms. The role combines concept development, copywriting and scripting, creative briefing, performance analysis, and iteration. The strategist will work across paid ecommerce campaigns, collaborating with designers, video editors, influencers, and cross-functional teams to create platform-native work that supports brand and business goals. The role is freelance to start, with the opportunity either to move into a full-time position or remain freelance. The company describes its culture as high-performance, fast-moving, and action-oriented, and values diverse perspectives and creative testing. mindbodygreen has focused on health and well-being since 2009, offering content, experiences, and science-backed supplements.

Requirements

2–5+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness.
Proven experience creating ad campaigns for Instagram.
A strong portfolio of ad creative demonstrating storytelling, strategy, and conversion thinking.
Experience working with influencers or creators, including briefing, content collaboration, and post-campaign evaluation.
Strong interest in health and wellness.
Ability to interpret data and turn insights into actionable creative direction.
Strong organizational and communication skills, including the ability to manage multiple stakeholders and timelines.

Nice To Haves

Experience with the supplements category or working with a supplements or wellness brand.
Ability to leverage AI to improve efficiency and evolve how work is done.
Curiosity and rigor in uncovering and testing new creative angles and personas.
Experience testing and iterating creative assets across ad formats.
Copywriting or scriptwriting ability for short-form video and paid social ads.
Relevant experience shooting on an iPhone, photography, or creating content.

Responsibilities

Drive creative strategy for paid ecommerce campaigns, particularly on Instagram and Facebook.
Concept, script, and brief static, motion, UGC, and influencer-led ads designed to drive engagement and conversion.
Partner with designers, video editors, and other creatives to develop campaign concepts.
Collaborate with influencers to co-create content that feels native to the platform and authentic to the brand.
Analyze performance data to identify insights and inform creative iterations.
Develop creative briefs and testing frameworks to optimize campaigns for performance and learning.
Monitor platform trends and wellness culture conversations to inspire creative angles.
Manage multiple campaigns and ensure deadlines are met while keeping creative on-brand and effective.
Collaborate with paid media, ecommerce, and product marketing teams to align creative with business goals.