Creative Strategist

Withings•Boston, MA

4d•Onsite

About The Position

Withings builds connected health devices, including smart scales, hybrid smartwatches, blood pressure monitors and sleep analyzers, with Withings+ providing a service layer that turns daily data into a health story over time. The company combines medical-grade engineering with French design, is backed by 150 clinical studies, and has sold more than 10 million devices worldwide. With the US as its primary growth market, this role is based at its Boston headquarters and contributes to brand expansion. The Creative Strategist develops brand-aligned creative concepts for audiences at different awareness levels and across the marketing funnel. The role focuses on increasing creative hit rate and cost efficiency across internal teams and agency partners while maintaining brand cohesion and testing new angles. At the intersection of brand, media and production, the strategist translates audience insights and performance data into creative that resonates and drives action. They oversee creative strategy across US paid social, YouTube and CTV, and work with the Head of Creative to manage a monthly budget in the tens of thousands for campaigns. This hands-on role combines creative vision with analytical rigor. It involves creating entertaining content, protecting brand integrity, and experimenting within brand guidelines to support growth. The strategist translates the brand platform and personas into creative angles, hooks and messaging; researches customer feedback, competitor activity and social trends; and turns findings into concepts and recommendations. They manage creative agencies and production partners, write briefs, develop concepts, scripts and storyboards for social and video placements, and direct creator content. They build and run a structured creative testing roadmap, analyze performance with the paid media team, develop asset variations, and share learnings with the social team. They collaborate with creative, brand, studio and product marketing teams in Boston and Paris, ensure assets comply with brand voice and health-claims rules in coordination with legal and regulatory teams, and use AI tools to support research, drafting, versioning and concept development.

Requirements

4 to 7 years of experience in creative strategy, performance creative or brand strategy at an agency or a DTC brand.
Proven experience managing creative agencies or production partners from brief through delivery.
A portfolio of paid social and video work demonstrating the insight, brief and results.
Fluency in Meta and YouTube creative best practices and the ability to interpret creative performance data.
Excellent writing skills for concise, concrete and human hooks, scripts and briefs.
Comfort working across time zones with a team based in Paris.

Nice To Haves

Experience in health, wellness, medtech or consumer tech, ideally involving regulated health claims.
Experience with CTV and creator programs at scale.
Hands-on skills in Figma, CapCut or Premiere, and creative analytics tools such as Motion.

Responsibilities

Translate the brand platform and audience personas into creative angles, hooks and messaging territories for each audience and funnel stage.
Research customer reviews, comments, surveys, search behavior and social trends to identify resonant language and moments, and bring authentic customer feedback into media channels.
Track competitor creative and broader industry and viral social trends, turning insights into concepts and actionable recommendations that highlight Withings' competitive edge.
Manage creative agencies and production partners day to day, including briefs, feedback rounds, timelines, budgets and delivery quality.
Write creative briefs for agencies, the in-house studio and creators.
Develop concepts, scripts and storyboards for Meta, TikTok, YouTube and CTV placements, covering formats from short hooks to long-form explainers and meeting placement specifications and ratios.
Brief and direct creator content focused on authentic stories about personal health data, and develop creator guidelines, swipe files, visual references and best practices.
Build and run a structured creative testing roadmap with hypotheses, variables, success metrics and readouts.
Partner with the paid media team to analyze creative performance, provide ready-to-launch asset variations and iterate on top-performing concepts.
Work with the Head of Social to share organic and paid learnings and maintain a shared hook library and concept bank.
Collaborate with the Head of Creative, the US Brand team in Boston, and Brand Marketing, studio and product marketing teams in Paris.
Ensure assets follow the brand voice and health-claims rules, coordinating with legal and regulatory teams before launch.
Use and experiment with AI tools to accelerate research, drafting, versioning and in-house creative concept and asset variation development while maintaining creative standards.