Creative Strategist

Trivium
•$3,000 - $5,000•Remote

About The Position

The Creative Strategist will own the creative side of every client account at a fast-growing content and Meta ads agency serving brick-and-mortar medical clinics. The role covers market research, creative angles and direction, briefs, scripts, copy, performance iteration, and quality control of edited videos before publication. The strategist will also develop and document the agency’s creative systems as the team scales. The position reports directly to the founder and works closely with the Client Success Manager, media buyer, and editing team. It is a full-time independent contractor (1099) role, fully remote, with availability required Monday through Friday, 9 AM–5 PM EST. The agency prefers U.S.-based candidates and will also consider candidates in the U.K. and Canada. Compensation is a base of $3,000–$5,000 per month, based on experience, plus a performance incentive tied to creative performance in client accounts. On-target earnings are $7,000 per month.

Requirements

  • Proven direct-response creative strategy experience, including research, angles, briefs, and scripts.
  • Experience advertising for healthcare, medical clinics, med spas, or other local service businesses; required.
  • Strong copywriting skills, including writing script copy rather than only concepts.
  • Understanding of both paid direct-response ads and organic content.
  • Ability to review ad-account results with a media buyer and iterate based on what is performing.
  • Familiarity with the Meta Ads Library and comfort working inside a Meta ad account.
  • Experience building creative systems or processes, not only working within systems created by others.
  • Native- or bilingual-level English and a strong understanding of U.S. audiences and culture.
  • Availability Monday through Friday, 9 AM–5 PM EST.

Nice To Haves

  • Experience writing for on-site filmed video, beyond UGC or static ads.
  • Experience leading or reviewing video editors’ work.
  • Airtable experience.

Responsibilities

  • Research each client’s market to identify what is and is not working in direct-response ads and organic content.
  • Identify the strongest creative angle for each client and translate it into clear creative direction.
  • Write briefs and ad scripts for on-site video shoots, including the copy for paid direct-response ads and organic content.
  • Work with the media buyer in ad accounts to assess performance and determine what has and has not worked for each client.
  • Develop new ads from successful creative, using performance insights supplied by the media buyer.
  • Coordinate with the editing team and serve as the final quality checkpoint for edited videos before they go live.
  • Develop the agency’s creative process for its next stage of growth.
  • Improve and document creative systems in Google Docs and Airtable.
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