Sr. Global Performance Creative Strategist

iHerb • Irvine, CA

1d

About The Position

The Sr. Global Performance Creative Strategist leads performance-driven creative strategy across digital growth channels, including paid social, video, display, and emerging platforms. Serving as the central connection between performance analytics and creative execution, the role translates brand strategy and data insights into high-converting creative directions while maintaining an elevated brand aesthetic. The strategist builds scalable testing frameworks, directs internal and external creative partners, and works with regional teams to deploy culturally relevant, high-performing content globally.

The role owns global creative testing and localization, leads end-to-end creative briefing and direction, analyzes performance data, and partners with merchandising, sourcing, and inventory teams on product-category messaging. It also responds to platform, cultural, and market trends; evaluates generative AI and creative automation; and oversees asset delivery and tracking of media usage rights. Duties may include other responsibilities as needed or desirable.

Requirements

• Expertise translating brand guidelines and product positioning into high-performing, full-funnel creative assets tailored for Meta, TikTok, YouTube, Snap, and Google.
• Strong analytical skills and a proven track record turning performance KPIs such as CPA, ROAS, and CVR into actionable creative testing hypotheses and storytelling concepts.
• Exceptional interpersonal and project management skills, with the ability to influence cross-functional stakeholders and external agencies with poise and diplomacy.
• Comfort presenting creative performance analytics, strategic learnings, and scaling recommendations to senior leadership and executive audiences.
• High degree of accuracy, attention to detail, and organizational agility when managing complex, multi-market creative pipelines.
• Generally, at least 10 years of experience in creative strategy, performance marketing, or growth roles within high-growth DTC or e-commerce brands, with a proven track record of driving measurable business growth through creative innovation.
• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred, or a combination of education and equivalent work experience.

Nice To Haves

• Comfort using creative analytics and collaboration tools such as Motion, Tableau, or similar.
• Familiarity with video editing, motion graphics, and design tools such as Adobe Creative Suite, Figma, or equivalent.
• Experience with Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Experience with Google Business Suite, including Gmail, Drive, Docs, Sheets, and Forms.
• Familiarity with generative AI and creative automation tools.

Responsibilities

• Translate global brand strategy into localized, culturally relevant creative assets and partner with regional and market teams to implement consistent, high-converting strategies across international markets and platforms.
• Own the global creative testing roadmap, defining hypotheses, success metrics, and A/B testing agendas across static, video, audio, UGC, and influencer placements.
• Build scalable playbooks for creative briefing, testing, quality assurance, and measurement.
• Lead end-to-end creative briefing and direction for internal design teams, external agencies, and independent creators.
• Manage UGC and creator workflows from concept through legal review, approval, and asset delivery.
• Analyze creative performance data, including CVR, CAC, ROAS, CPA, and LTV, to diagnose performance drops, identify messaging hooks, and guide iterative creative improvements.
• Serve as the primary marketing contact for assigned product categories, aligning creative messaging with product availability and category trends in partnership with Merchandising, Sourcing, and Inventory.
• Respond rapidly to platform, cultural, and market trends with creative concepts.
• Evaluate and integrate generative AI, creative automation tools, and innovative production models to streamline asset creation.
• Oversee final asset delivery to performance media teams and maintain tracking of media usage rights across creative assets.
• Present creative performance analytics, strategic learnings, and scaling recommendations to senior leaders and executives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior