Manager, Global Performance Creative

Weight Watchers•New York, NY

1d•$115,000 - $120,000•Hybrid

About The Position

The Manager, Global Performance Creative leads performance creative strategy across all WeightWatchers markets. The role determines what creative to test, why to test it, and how to act on results, with success measured by acquiring new members at an affordable customer acquisition cost. The manager oversees one Creative Strategist, directs production partners and creators, and serves the US Growth and International Growth teams. The position owns the hypothesis-driven creative strategy and testing roadmap across programs, audiences, and markets. It turns performance insights into briefs, hooks, and scripts; runs the test-and-learn cycle; and builds a repeatable system for briefing, naming, tagging, and learning from creative results. The role also uses AI tools to accelerate creative operations, manages production quality, partners with legal and clinical reviewers on regulated claims, balances priorities across markets, reports weekly learnings to growth leadership, and develops the Creative Strategist.

Requirements

At least 6 years of experience in performance creative, creative strategy, or direct response, with accountability for a KPI.
A portfolio of paid social briefs for video and static creative, with the results they produced.
A clear point of view on effective advertising, supported by performance evidence.
Hands-on fluency in Meta Ads Manager and creative analytics tools, including comfort pulling and analyzing numbers independently.
Experience building or running a high-volume creative testing framework.
Experience directing production partners, editors, and creators.
Experience managing or mentoring strategists.
A track record of using AI tools to speed up research, briefing, or production, and readiness to demonstrate work created with them.
Strong writing skills, including the ability to write hooks.

Responsibilities

Own the creative strategy and hypothesis-driven testing roadmap by program, audience, market, message, and format.
Analyze performance in WeightWatchers' accounts and competitor advertising, then translate insights into briefs, hooks, and scripts for video and static creative.
Launch creative variants with the media team, analyze results, stop underperforming work, and scale successful concepts.
Build and maintain the creative brief pipeline, naming conventions, and tagging taxonomy to track results by concept, hook, format, and talent.
Use AI tools to accelerate creative research, tagging, scoring, briefing, and production while maintaining creative quality.
Direct the in-house creative team, production partners, editors, creators, and UGC programs; manage scope, feedback, and quality.
Work with legal and clinical reviewers to ensure creative for clinical programs meets claim and compliance requirements.
Balance creative priorities across US and international markets, adapt winning concepts between markets, and allocate production capacity.
Own the weekly creative readout for growth leadership, covering launches, results, learnings, and next steps.
Manage and develop the Creative Strategist, improving their diagnostic skills and confidence in making creative decisions.