Performance Creative Writer

Golden Pet Brands•Burbank, CA

1d•Hybrid

About The Position

The Performance Creative Writer concepts, scripts, and directs high-performing paid social video ads to drive customer acquisition and growth for dog and cat food brands. The role works closely with internal production, post-production, and marketing teams to create, test, and optimize performance creative across paid channels. The writer develops fresh ad angles and concepts using consumer insights, product benefits, competitive research, trends, and creative performance. They turn concepts into concise direct-response scripts, bring ideas to life on set with production teams and talent, and guide ads through post-production by giving editors clear feedback. Using Meta performance data, they identify successful angles, hooks, messages, and formats, form hypotheses about results, and inform future testing. The role maintains a steady pipeline of new concepts and iterations, and uses AI tools to support ideation, scripting, trend analysis, and rapid creative iteration. The position requires availability in the office and on set two to three days per week for local shoots, as well as travel shoots approximately once every two months. The employee will film, gather footage, and conduct interviews, and should be comfortable working around dogs and cats.

Requirements

At least 3 years of experience in video writing and production.
Ability to write compelling, concise scripts for vertical and social video, including natural dialogue.
Strong understanding of platform trends and attention-driving storytelling in paid media.
Ability to craft performance-ad stories and adapt scripts to video language across formats and channels.
Experience developing high-converting video concepts grounded in direct response and paid social, with understanding of hooks, audiences, and DTC/UGC marketing principles.
Ability to use performance data to inform creative decisions and apply a test-and-learn approach to video optimization.
Experience working with actors and creators and leading on-set execution to achieve authentic performances and collaborate effectively with production teams.
Demonstrated ownership from concept through delivery; ability to work independently in a fast-paced environment and use AI tools for ideation, scripting, editing, or optimization.
Strong visual eye and understanding of framing, performance, pacing, and camera placement.
Experience working with video editors and providing clear, actionable creative feedback.
Ability to work in a fast-paced, constantly evolving creative environment.
Bachelor’s degree or equivalent experience.
Comfort working on set with dogs and cats.

Nice To Haves

Ideally 5 or more years of experience bringing scripts to life through video and film or visual storytelling.
Degree preferably in Marketing, Human Studies, or a related field.

Responsibilities

Concept, script, and direct paid social video ads that drive customer acquisition and growth.
Develop new ad angles and concepts for dog and cat food brands using consumer insights, product benefits, competitive research, trends, and creative performance.
Write compelling direct-response scripts focused on hooks, storytelling, pacing, persuasion, and action.
Partner with production teams on UGC and larger-scale shoots, and direct talent to bring concepts to life on camera.
Own creative through post-production, collaborating with editors and providing feedback on structure, pacing, performance, visuals, and other elements.
Use Meta performance data to identify winning creative elements and develop hypotheses to guide future testing.
Maintain a pipeline of new concepts and iterations of proven creative.
Use AI tools for creative strategy and output, including ideation, scripting, trend analysis, and rapid iteration.
Attend local shoots and work in the office two to three days per week; travel for shoots about once every two months to film, gather footage, and conduct interviews.

Benefits

Company covers 100% of medical, dental, and vision premiums for employee-only plans.
Annual bonus.
401(k) matching up to 3.5% of employee contributions.
Six paid sick and mental health days.
Employee Assistance Program.
Free weekly yoga and meditation classes and additional mental health benefits.
Employee Stock Ownership Plan, with company contributions funding retirement plans with company stock.
Reimbursement for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities, mentorship, and continuous learning programs.
Performance-based pay increases.
Potential for quarterly KPI bonuses.