Performance Creative Specialist

Unlockt Brands, Inc.•Buena Park, CA

3d•$80,000 - $140,000

About The Position

The Performance Creative Specialist owns the creative system that turns ideas into effective consumer advertising across the Unlockt Brands portfolio. The role is responsible for tripling creative output during the first three months and producing high-volume, on-brand ads that meet efficiency targets and grow new-customer revenue. The initial focus is on Heyhae and Cardon, with the role expanding to support all four brands: Heyhae, Cardon, Round Lab and Kanuda. The specialist runs the end-to-end creative pipeline, including sourcing and managing creators, coordinating production with editors and designers, personally producing simple static and short-form video ads, ensuring timely delivery, and iterating on creative based on performance. They partner with the lead media buyer to plan structured Meta tests, interpret performance metrics, and apply learnings to future creative. They also adapt winning concepts for Amazon listings, TikTok Shop and Sponsored Brands video. The role requires maintaining distinct creative approaches for each brand and ensuring skincare and wellness claims are accurate and compliant. It also involves building scalable systems for creator tracking, production, asset management and testing, while staying current with culture and trends in K-beauty, nails, men's grooming and wellness in the U.S. and Korea.

Requirements

At least 3 years of experience making or managing paid social creative for a DTC brand or agency.
Ability to provide examples of ads made or managed and explain why they performed well.
Strong creative judgment and ability to identify and guide work toward concepts that resonate.
Comfort using Meta Ads Manager and TikTok Ads Manager and interpreting results to inform creative briefs.
Fluency in K-beauty and internet culture, including brands, routines, creators and trends.
Strong creator and editor management, clear communication, persistent follow-up and ability to deliver outcomes while maintaining relationships.
Ability to prioritize and consistently deliver in a fast-moving, resource-constrained environment.
Design skills with tools such as Figma, Canva or Photoshop, and/or editing skills with tools such as CapCut.
Ownership, follow-through and a focus on creative outcomes and business performance.
Ability to maintain distinct creative approaches across multiple brands and work across skincare, nails and sleep wellness.

Nice To Haves

Experience creating content as a creator or on-camera talent.
Experience with Amazon and TikTok Shop affiliate programs.
Familiarity with cosmetic and wellness claim rules, including FDA rules and FTC endorsement guidelines.
Experience in beauty, personal care or wellness.

Responsibilities

Build and manage a pipeline of UGC creators and affiliates, including sourcing, outreach, onboarding, relationship management, negotiations, contracts, product seeding, usage rights and payments.
Create or receive creative briefs and drive them through production to finished ads, coordinating creators, editors and designers and managing timelines.
Personally create simple static and short-form video ads using design and editing tools.
Evaluate creative quality, develop ideas and iterate to identify ads that perform and scale.
Partner with the lead media buyer to plan and launch structured creative tests on Meta.
Analyze hook rate, hold rate, CTR, CPA and ROAS, and use the findings to inform future briefs.
Adapt winning concepts for paid social, Amazon listings, TikTok Shop and Sponsored Brands video.
Maintain distinct creative points of view for each brand and ensure skincare and wellness claims are accurate and compliant.
Build and maintain creator tracking, production pipeline, asset library and creative testing log systems.
Identify bottlenecks and improve production speed and output while maintaining quality and supporting scalability.
Monitor trends in K-beauty, nails, men's grooming and wellness in the U.S. and Korea, and turn relevant ideas into advertising concepts.